Eric Smith


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Eric Smith

Director of Business Intelligence

Eric Smith is an alumni of the Visual Perception, Neuroscience, and Cognition Lab at Northwestern University. He gets excited about discoveries that lie at the intersection of perception and reality. Professionally, Eric bridged into business as a researcher at NU's Ford Center for Global Citizenship, where he caught the strategy bug. He spent 10 years doing private non-market intelligence and strategy as one of the founding members of Firstsight Group (formerly Diermeier Consulting), where he developed a "data science as intelligence" mindset.

Along the way, he has met many interesting people with many interesting problems and has been lucky to be a part of solving them. At LeadMD, he aims to apply a scientific mindset to improving the state of marketing data science and intelligence.

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