Marketing Data Science & Business Intelligence

Data is the Backbone of Marketing Business Intelligence

Whether you want to make better data-driven decisions or simply benchmark your current performance, leveraging your data can have a transformational effect on your business. Using data science in marketing can have a profound impact on your strategies and understanding.

Your data has a story to tell. Let us uncover it with you.

The Science of Success

Data is ubiquitous and can be extremely powerful with the right business analytics and business intelligence solutions. From marketing automation to CRM to invoicing, we have the data science tools and skills you need. Leverage our experiences with data science in marketing to uncover business-growing insights.

  • Business Intelligence

    Tap into best-in-class data scientists for predictive and actionable business intelligence solutions to help drive strategic and operational decision making.

  • Data Architecture

    Database tables don't make everyone happy, but they excite us! Ensuring the right entry points for cohesive data collection can be a meticulous process, but we wouldn't have it any other way.

  • ICP and Target Market

    The right focus on the right buyers is game changing. Let's discover your best future buyers to inform where we connect and how we message to them.

  • Churn Analysis

    Churn costs organizations three things: lost revenue, wasted marketing dollars and pressure on acquisition. Turn reactive pressure into a proactive plan.

  • Up-Sell / Cross-Sell Analysis

    Identify and prioritize likely up-sell, cross-sell and new business opportunities among customers and prospects to boost revenue acceleration.

  • Customer Health & Loyalty

    Start predicting revenue generated from existing customers and keep a pulse on customer happiness through customer success data science.

Let's Create a Together

Your outcome is important to us. Modern marketers must be equipped with powerful data intelligence. Share with us where you want to be and, together, we'll create a clear roadmap to get there.

Book Your Outcome Mapping Session

OUR METHODOLOGY

Marketing Performance, Realized.

Our 3000+ client engagements informed our Catalyst Marketing Framework, an actionable model tying organizational objectives to outcomes.

Catalyst Marketing Framework

No two organizations or marketing departments are the same.

The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent.

Explore More on Our Methodology

Other Services

Whether you want to develop and deploy more strategically integrated campaigns or simply maximize ROI, we're passionate about guiding you to the right strategies, processes and technology to make it happen.

Sales and Marketing Consulting

Our clients know where they want to get to, we leverage our experience to help them recognize results faster with less hiccups along the way.

Managed Services

Sometimes full-time employees don't provide the best solution to staffing needs. Our consultants can fulfill short or long-term needs.

System Implementation Services

Investing in new technology? Our approach highlights commonly overlooked dependencies and informs your rollout. 

Content Marketing Services

Content is king. Whether you need help producing it or creating a process to ensure it's leveraged correctly during the buying journey, we can help!

Customer-Obsession Services

You've heard the 80/20 rule, but in the digital age, it's more challenging than ever to give your customers the experience they deserve.

Marketing ROI Services

From benchmarking your current performance to building robust marketing attribution models, we have services to help.

Integration Services

Realizing the Customer360 dream requires integration between systems, processes and people.

Other Objectives

Is something not mentioned here on your mind? Let us know what objectives you're driving toward and, together, we'll create a roadmap to get you there.