CONTENT MARKETING Right Message, Right Time, Right Buyer Your customer's journey is likely long and complex. A content marketing specialist can help to ensure that they don’t get lost along the way. Let us help position your content at the right time to create a clear path to purchase. Learn more about our various content marketing services and how we can help your efforts reach their potential. Content Marketing Services In no other area does the dependent nature of marketing become more apparent than in content marketing. Created in a silo, your content strategy may not be achieving the incredible impact it deserves. At LeadMD, we utilize a number of content technology tools to ensure your efforts are a success. Audience Research Let's start with your Ideal Customer Profile (ICP). What questions are they asking at what stages in their journey that our content can answer? Together, we'll collaborate on mapping it out. Messaging and Positioning Determining the right message for the right person is as much about psychology as marketing prowess. Let's factor in role, stage in journey and psychological drivers to deliver messaging that moves your buyer forward. Marketing & Sales Process Publishing and promoting content via marketing is only half the equation. Content must also move buyers through sales stages. We'll work to ensure all revenue teams leverage the right content at the right time. Tech Stack Implementation We won't leave after strategy and planning, because that's when the fun starts! We'll help you choose and implement the right technology to create scale in your process. Explore our content technology partners here. Content Creation Whether you're looking for some extra hands to write blogs, ebooks, emails or landing page copy or looking for a critical editing or repurposing eye, our diverse creative team ranges from former art directors to novelists. We can help fill your short or long-term content development gaps. Reporting & Optimization In content, perhaps more so than any other marketing function, analysis of what's resonating with buyers is critical. From Google Analytics through sales usage through influence on the buying journey, we'll help illuminate content optimization opportunities and inform content initiatives. Create a to Content Optimization Our clients rave about our collaborative, flexible approach. Share your objectives with us and, together, we'll create a roadmap to ensure your outcomes are accomplished. Schedule an Outcome Mapping Session OUR METHODOLOGY Marketing Performance, Realized. Our 3000+ client engagements informed our Catalyst Marketing Framework, an actionable model tying organizational objectives to outcomes. No two organizations or marketing departments are the same. The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent. Explore Our Methodology CUSTOMER STORIESPerformance enabled. Our customers range from high-growth to enterprise Fortune 100. Our clients are paving the way for innovative marketing & sales tactics. COLLABORATING WITH BEST-IN-CLASS REVENUE TEAMS Working with the LeadMD team has been great. I cannot say enough how valuable you guys have been to our organization. Everyone on the team is so responsive and intelligent – I’ve learned a ton from everyone we've had the fortune of working with! Ana Neumann Marketing Operations, DaVita Healthcare Partners Working with the LeadMD team has been great. I cannot say enough how valuable you guys have been to our organization. Everyone on the team is so responsive and intelligent – I’ve learned a ton from everyone we've had the fortune of working with! Brock Nowell Former Director of Demand Generation, InEight Where I really value LeadMD the most, is in ensuring that our database was operationalized, and specifically, what our instance in Salesforce needed to look like. We would not have been successful in implementing ABM without them. James Lamberti CMO, Applitools LeadMD helped us realize how to leverage the investment made in Marketo. Without them, we would have jumped ship and probably failed on another tool, wasting even more time and money. Thank you LeadMD! Sarah Parker Executive Marketing Director, CME Group Meet a Few of Our Content Experts Drew Smith Engagement Manager “The Swiss Army Marketer” Kim Allen Senior Marketing Consultant "The Champion" LeadMD Thought Leadership We don't only work with world-class marketing and sales leaders, we champion uncommon ideas Content Marketing / Demand Generation / Marketing Automation How to Identify Your Buying Committee | For Marketers and Sellers Justin Gray / October 8, 2013 B2B Marketing / Content Marketing / Demand Generation / Inbound Marketing Demand Generation Channels | Choose the Best Channels for Your Strategy Account-Based Marketing / Content Marketing / Demand Generation / Inbound Marketing 3 Ways to Create Content that Connects with the C-Level Other Services Whether you want to develop and deploy more strategically integrated campaigns or simply maximize ROI, we're passionate about guiding you to the right strategies, processes and technology to make it happen. Sales and Marketing Consulting Our clients know where they want to get to, we leverage our experience to help them recognize results faster with less hiccups along the way. Managed Services Sometimes full-time employees don't provide the best solution to staffing needs. Our consultants can fulfill short or long-term needs. System Implementation Services Investing in new technology? Our approach highlights commonly overlooked dependencies and informs your rollout. Content Marketing Services Content is king. Whether you need help producing it or creating a process to ensure it's leveraged correctly during the buying journey, we can help! Customer-Obsession Services You've heard the 80/20 rule, but in the digital age, it's more challenging than ever to give your customers the experience they deserve. Marketing ROI Services From benchmarking your current performance to building robust marketing attribution models, we have services to help. Integration Services Realizing the Customer360 dream requires integration between systems, processes and people. Other Objectives Is something not mentioned here on your mind? Let us know what objectives you're driving toward and, together, we'll create a roadmap to get you there.