Let's start with your Ideal Customer Profile (ICP). What questions are they asking at what stages in their journey that our content can answer? Together, we'll collaborate on mapping it out.
Messaging and Positioning
Determining the right message for the right person is as much about psychology as marketing prowess. Let's factor in role, stage in journey and psychological drivers to deliver messaging that moves your buyer forward.
Marketing & Sales Process
Publishing and promoting content via marketing is only half the equation. Content must also move buyers through sales stages. We'll work to ensure all revenue teams leverage the right content at the right time.
Tech Stack Implementation
We won't leave after strategy and planning, because that's when the fun starts! We'll help you choose and implement the right technology to create scale in your process.
Whether you're looking for some extra hands to write blogs, ebooks, emails or landing page copy or looking for a critical editing or repurposing eye, our diverse creative team ranges from former art directors to novelists. We can help fill your short or long-term content development gaps.
Reporting & Optimization
In content, perhaps more so than any other marketing function, analysis of what's resonating with buyers is critical. From Google Analytics through sales usage through influence on the buying journey, we'll help illuminate content optimization opportunities and inform content initiatives.