LeadMD Brings Marketing Automation Benchmarks, Speaking Sessions to Marketo Summit

(Scottsdale, Ariz. — Apr. 13, 2015) LeadMD, specialists in marketing automation, will once again feature prominently at the Marketo Marketing Nation Summit sales and marketing event in San Francisco. A Gold sponsor and preferred Strategic Partner for Marketo, LeadMD CEO Justin Gray will be speaking and participating in three sessions during the event, educating Marketo users on the advanced tactics needed to accelerate their marketing automation ROI.

“Marketo Summit is the best event of the year for marketing automation users,” Gray said. “As Marketo practitioners and consultants, we’re thrilled to be a part of such a huge event that attracts the most forward-thinking marketers from all over the world. We have a special treasure hunt giveaway planned to help users evaluate their marketing automation health, along with some groundbreaking panels marketers won’t want to miss.” The treasure hunt, branded #RevenueHunt, will feature clues at partner booths including VidYard, Conductor, Kapost and LeanData.

Gray will co-present “4 Steps to Cloning Your Best Customers,” a case study on identifying optimal leads and replicating ideal sales interactions through an innovative partnership of new techniques and technology. He will also sit on the panel for “Getting the Most Out of Your Digital Services Provider” and share his automation expertise in “Give Up the Dream & Get Down to Business – 5 Tactics To Optimize Your Marketing Automation.” The complete agenda can be viewed here: https://summit.marketo.com/2015/sessions.

The team is especially looking forward to this year’s conference as two of its customers were nominated for a collective three prestigious Revvie Awards. “This is what you love to see as a business owner – your clients getting recognition for their marketing automation efforts,” said Gray. “These teams worked hard to take their marketing to the next level and it’s great to see that honored by the top leaders in the field.” Client Hach was named a finalist in the Globe Trotter category, along with Debbie Lakatos from Hach and Earle Carlson from Informatica being named finalists in the Marketing Masters: Marketer of the Year, Enterprise category.

LeadMD will also share results from their Marketo benchmarking endeavors. By focusing on funnel metrics such as revenue funnel velocity, conversion statistics, and buyer engagement as well as other illuminating data from just under a thousand businesses, Gray and his team are creating a unique and valuable brain-trust that allows Marketo users to understand and improve their results.

“We look at benchmarks as the largest critical component of progress,” Gray said. “For instance, we’ve discovered that Marketing Qualified Lead to Sales Qualified ratios are low across the board, indicating that marketing and sales teams still aren’t aligned to buyer definitions. That has to change. We’ve also found that lead acquisition to Marketing Qualified Lead volume is extremely high – which tells us marketers are eager to pass leads and are creating a bloated funnel. By sharing our benchmarking data, we can help Marketo users place their results in context and spot opportunities for dramatic improvement.”

The LeadMD team is also sponsoring an early morning fun run, and Monday night’s B2B Marketing Fusion 80’s Throwback After Party. The Marketo Summit will be held April 13-15 in San Francisco at the Moscone Center – West.

About LeadMD
LeadMD is a marketing services firm specializing in lead generation and marketing performance management. Founded in 2010, LeadMD is a full service marketing solution that helps SMBs make sense out of marketing automation. With deep expertise in Marketo, Salesforce integration, and in how to shape a strong working funnel, LeadMD can develop, streamline, and maximize any lead generation program. For more information, visit http://www.leadmd.com.

LeadMD and the LeadMD logo are trademarks of LeadMD, Inc. All other trademarks are the property of their respective owners.

Helpful links
LinkedIn: https://www.linkedin.com/company/leadmd/
Twitter: @myleadmd

Media Contact:
Anna Swenson
(480) 694-6455
Ubiquity Public Relations

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