OUR METHODOLOGY Marketing Performance, Realized. Our 3000+ client engagements informed our Catalyst Marketing Framework, an actionable model tying organizational objectives to outcomes. No two organizations or marketing departments are the same. The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent. CATALYST MARKETING FRAMEWORK Take a deeper dive through our framework Strategy Pillar Develop informed strategies that act as a compass to clear marketing results and revenue acceleration. Market Landscape Fully understand the industries that you serve, their relative attractiveness and in which you will compete. Audience Research Know the buyers and buying committee structure within your accounts and how they go about making purchase decision. Go-to-Market Clearly define and communicate how you will go-to-market to effectively cover the target market and achieve your objectives. Planning Pillar Transform from vision to revenue through proven best practices, planning frameworks, and playbooks. Messaging & Positioning Develop messaging and positioning statements that entice target account and buyer engagement with your brand in solving a buyer-centric problem. Campaign Planning Develop a uniform process for campaign development that allows for cross-functional collaboration in the creation of objective-led campaigns. Lifecycle Planning Translate the buyers lifecycle into a process by which you manage and influence buyer movement across the organization. Tactics Pillar Cut through the clutter by driving actionable, high-performance marketing tactics that yield real results. Demand Generation Drive volume and increase velocity of leads into the sales pipeline via a mix of tactics that best aligns with the buyers in your market. Customer Success Drive an increased customer lifetime value by activating and enabling your customers throughout their lifecycle. Sales Enablement Create sales and marketing alignment through communication and enablement of the sales team that ensures a consistent customer message. Account Based Marketing Fully understand the industries that you serve, their relative attractiveness and in which you will compete. Field Marketing Enable a dispersed sales function with the localization of marketing strategies and tactics to align with unique market needs. Partner Enablement Attract new partners and enable partner success in a partner program that aligns with your strategy and objectives. Technology & Data Build innovative and seamless customer experiences by wielding expertise within the industry’s top software platforms. Tech & Data Strategy Develop system/stack strategies and the data that supports them to align with go to market strategies and desired outcomes to be achieved. Tech & Data Planning Document and develop requirements for the collection, cleansing, and storage of data across systems and functions. Tech & Data Implementation Put your technology investments to work by implementing to achieve strategic objectives and creating flawless integration. Talent Amplification & Change Management Improve your talent and organizational performance by enhancement through training, team skills analysis, and enabling your best resource - your people. Organizational Alignment Define what objectives are for your go to market organization to align structure and role definitions to desired outcomes. Change Management Change can be hard, but with a human-first approach, anything is possible. Together, we'll ensure your organization's people are ready and eager for progress. Enablement Give everyone on your team the tools to be their best! Create a to Success Our clients rave about our collaborative, flexible approach. Share your objectives with us and, together, we'll create a roadmap using the above framework to ensure your outcomes are accomplished. Schedule an Outcome Mapping Session Services Whether you want to develop and deploy more strategically integrated campaigns or simply maximize ROI, we're passionate about guiding you to the right strategies, processes and technology to make it happen. Sales and Marketing Consulting Our clients know where they want to get to, we leverage our experience to help them recognize results faster with less hiccups along the way. Managed Services Sometimes full-time employees don't provide the best solution to staffing needs. Our consultants can fulfill short or long-term needs. System Implementation Services Investing in new technology? Our approach highlights commonly overlooked dependencies and informs your rollout. Content Marketing Services Content is king. Whether you need help producing it or creating a process to ensure it's leveraged correctly during the buying journey, we can help! Customer-Obsession Services You've heard the 80/20 rule, but in the digital age, it's more challenging than ever to give your customers the experience they deserve. Marketing ROI Services From benchmarking your current performance to building robust marketing attribution models, we have services to help. Integration Services Realizing the Customer360 dream requires integration between systems, processes and people. Other Objectives Is something not mentioned here on your mind? Let us know what objectives you're driving toward and, together, we'll create a roadmap to get you there.