When your buyer is in crisis, the savvy marketers and sellers instinctually know they must pivot. Yet everything you’ve known before might now be different, from your ideal customer to the messaging to reach them to the channels where you’ll find them. Where do you begin? What’s mission critical to address immediately?
These questions were answered in a webinar with LeadMD CEO, Justin Gray; Jon Miller, CEO of Engagio and Dan Frohnen, CMO at Sendoso in a webinar last week. Unfortunately, the internet ate that recording. If you didn’t attend, you can still catch-up on all the best takeaways as each speaker recaps their favorite moments in this quick video.
For a guide on Marketing in a Crisis, check out our free (not even a form to gate it) resource here: https://talk.leadmd.com/marketing-crisis
We’re also capturing the sentiments of B2B buyers in our survey here: https://survey.sjc1.qualtrics.com/jfe/form/SV_e4mVU5loCkyFUtD
Want more? Here's some related content

Being a CEO During an Economic Downturn, An Interview with Ann Marie Sastry

The Most Impactful Tips from the Biggest Marketing Minds of 2017

Marketing Toolkit: B2B Buyer Survey Results and Resources

ABM Framework: Account Planning

3 Steps to Create and Operationalize a Target Account List
