Marketing to Buyers in Crisis: How to Position Your Brand When Buyers Buy Again

April 23, 2020 | Andrea Lechner-Becker | No Comments |

When your buyer is in crisis, the savvy marketers and sellers instinctually know they must pivot. Yet everything you’ve known before might now be different, from your ideal customer to the messaging to reach them to the channels where you’ll find them. Where do you begin? What’s mission critical to address immediately?

These questions were answered in a webinar with LeadMD CEO, Justin Gray; Jon Miller, CEO of Engagio and Dan Frohnen, CMO at Sendoso in a webinar last week. Unfortunately, the internet ate that recording. If you didn’t attend, you can still catch-up on all the best takeaways as each speaker recaps their favorite moments in this quick video.

For a guide on Marketing in a Crisis, check out our free (not even a form to gate it) resource here: https://talk.leadmd.com/marketing-crisis

We’re also capturing the sentiments of B2B buyers in our survey here: https://survey.sjc1.qualtrics.com/jfe/form/SV_e4mVU5loCkyFUtD

Leave a Comment





Want more? Here's some related content

Steve Blank

Being a CEO During an Economic Downturn, An Interview with Ann Marie Sastry

Ann Marie Sastry, CEO of Amesite, knows a thing or two about navigating an economic...
LMD_NY_WP

The Most Impactful Tips from the Biggest Marketing Minds of 2017

The marketing world moves fast. One minute you think you have a trend nailed, and...
Marketing in Crisis

Marketing Toolkit: B2B Buyer Survey Results and Resources

When your customers are in crisis mode, how do you create something that stands out?...
Buyer Persona Operationalization

How to Create Buyer Personas You Actually Use

As a consultancy, we work with a variety of companies most of which have buyer personas,...
Buying Committee

How to Identify Your Buying Committee | For Marketers and Sellers

In B2B marketing and sales, understanding which companies need your solution is important, but companies...
Marketing Attribution Strategy

Marketing Attribution: How Can It Improve Your Marketing Strategy?

Every marketing department needs to understand what's working and what's not. That simple question is...