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Organizations can use Lead Nurturing to develop a conversation with prospects through Lead Nurturing tactics such as targeted communication, calls to action and timed, activity driven interaction. In this video, from our “Pigs Fly” series, Justin discussed how Lead Nurturing enables organizations to uncover patterns that lead to certain commonalities and ultimately identify their target consumers and engage them based…
Another segment in our “Pigs Fly” series is on Lead Scoring: An extremely precise way to measure the warmth of leads before they’re passed from marketing to sales. Lead scoring is a veru efficient form of lead qualification and, in this video, Justin offers up three exceptionally valuable tips on proper Lead Scoring.
Marketing Automation has become a magic bullet, a buzzword, a myth. The actual process that drives marketing automation is so incredibly powerful it has transformed traditional lead gen into revenue focused Demand Generation. The key between fact and myth is planning and the key to planning is in our Pigs Fly Marketing Automation tips series. First watch the video then…
Marketing Automation has garnered a lot of attention as of late – but approaching the technology without a solid and proven process is a witches brew of disaster. This weeks video explores the ghoulish scenario many organizations are haunted with. Don’t get bitten by Marketing Automation – drive a stake of success through it’s heart with the help of LeadMD.
Marketing Automation requires a process to work. Most Automation implementations are approached without a plan. Disaster is the result.
Consultants are a dime a dozen. The right Marketing Automation consultant can make or break an implementation. Watch out for the wrong ones! As seen here…
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