Thought Leadership
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How To Choose The Right B2B Marketing Technology For Your Company
Blog, Thought LeadershipWe’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…
Adobe Acquires Marketo: A Collection of Expert Insights
Thought LeadershipRumors and Lead Up Leading up to the official announcement that Adobe had acquired Marketo, speculation was like… With Dreamforce18 the following week, would Salesforce.com purchase the last great independent marketing automation firm? During LeadMD’s PR meeting the Tuesday before the announcement, we seriously considered releasing a speculative article about our bets on an acquirer. But, we weren’t fast enough,…
How to Keep Customers Happy When Employees Are On Vacation
Blog, Thought LeadershipEmployees take vacation – or at least they should. Summer is upon us and so comes the four-day weekend. Do you have a plan to ensure your customers and clients are getting the same treatment if your key players are playing on the beach? Reports show that 4 in 10 American workers said their employer supported time off, but their…
Driven: How Did I Get Here Ep.7 – When Taking a Chance on a Passion Pays Off
Podcast, Thought LeadershipDean Heckler, founder and lead designer at Heckler Design, joins host Justin Gray in this episode of Driven: How Did I Get Here? Dean explains what drove him to shutter his software development company to pursue a passion in industrial design. What did you want to be when you grew up? From the earliest I can remember my dad always…
Driven: How Did I Get Here Ep.5 – Knowing When to Seize an Opportunity
Podcast, Thought LeadershipIn this episode of the “Driven: How Did I Get Here?” podcast, host Justin Gray talks with Heidi Jannenga, co-founder and president of WebPT, about making big transitions and trusting in the path. Did you know what you wanted to be when you grew up? Well, interesting. Going back to my childhood, I actually wanted to be a veterinarian. So…
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