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June 22, 2012

Lead Nurturing Doesn't Have to be Scary

Justin’s note: Jason Kort from Marketing Automation Times sent me a note a few months ago about possibly contributing to the Marketing Evangelist blog. I really liked the idea, so a few months later we made it happen and below is his commentary in regards to lead scoring. As with everything on the Marketing Evangelist Blog – the views of…

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May 2, 2012

Talent NOT Included: What Marketing Automation Vendors Don't Want You to Know

There are a few disclosures I need to make before I start this blog post. LeadMD re-sells a popular marketing automation platform – Marketo. This is well-known. The disclaimer here is that in our business, it simply makes sense to have that option for engagements that are looking for a software – if they want Marketo we can sell it…

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December 26, 2011

All I want for Christmas is Simplicity – The #1 Key to Marketing Automation

The holidays are here again and every year I exclaim a combination of the same things: “Man, that year flew by” and “I really want to keep things simpler this next go around.” The fact that I say these statements each year is a testament to the difficulty that surrounds simplicity, and also the fact that I’ve yet again failed…

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November 30, 2011

A Story of Business: Trust in the Garden of Eden

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As I was allowing a 60 year old Italian man to straight shave my neck last week at my regular barber (pretty cool old style barber shop – they call it a “whack”), I was suddenly struck by the notion of trust. It’s funny how the implied consent of placing your tender neck in the hands of a half blind,…

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November 3, 2011

The Learned Responses of Pain and Denial

I remember when I was a kid my parents loaded up the family van and we went on a bit of a road trip. The destination was “camping”. No one seemed to know where camping is exactly; maybe that’s the idea. In my mind at the time I remember pretending that the van was something cool like the A-Team van…

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July 6, 2011

Quality (Service) is Like Buying Oats

When I was a kid my father had this plaque hanging on the wall in his office. The simple plaque of wood and metal read bluntly Quality is Like Buying Oats Like most children I grew up with very idyllic views of both my parents, and especially my father. Over the years some feelings fade – and eventually we all…

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