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February 21, 2013

Marketing Automation is a Robot That Hates You

Did you know that? Marketing Automation now has a face. The face is on the front of a bucket, a metal bucket. At the top of the bucket is a lever that glows orange. It seems to beckon to everyone in the visible range of the bucket’s mischievous smile – “pull me, dammit!” Pull my lever and leads will come…

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December 10, 2012

It's a Damned Dirty Affair: Lies, Deceit & Business

At first glance it seems like one of those terms may not belong, after all business is supposed to be about truth, honesty and fair dealing – right? Good business at least. We’ve always been taught that to succeed you should treat others like you aim to be treated. Why then do professionals find it acceptable to lie to each…

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September 20, 2012

Old Habits Die Hard: Don't Be Afraid to Kick the Bucket

Old habits die hard. If you’ve been in marketing for any length of time, you’ve likely heard the term “buckets.” Marketers love it, but I hate it. Most marketers want to bucketize things by placing them in nice, neat little bins. What they don’t realize is that the world doesn’t work like that and, more importantly, buyers don’t buy like…

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August 14, 2012

Marketing Automation is Great, But Beware: Winter is Coming

The marketing automation space has been enjoying a pretty good run. Sales are up, momentum is building, the attention from major decision makers is growing, and with it so are budgets. The space has seen almost a 60% increase in revenue in the last year According to David Raab. Every reporter in the B2B sales and marketing space wants to…

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July 23, 2012

The Contagious Power of Passion

Dan Patrick has made famous (or obscure, depending on your sports familiarity) a phrase that references a Passion Bucket. The idea is clear in sports; players, coaches and fans are passionate about their team. I have personally seen a man rip his shirt in reaction to the opposing team scoring a touchdown. Full disclosure, it was my husband, an avid…

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July 12, 2012

Dispelling the Myth of “Grunt Work”

Sometimes I find myself embarrassed to be working. It sounds ridiculous but its true. I’m not talking about coming to the office and running LeadMD, or managing our team or building revenue models or planning for future growth or analyzing quarter numbers or any of that stuff executives are expected to do. Don’t get me wrong, that’s squarely what my…

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