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January 10, 2020

Improve Your Customer Journey Through Sales Alignment and Enablement

Are you working inside out? Weird question, I know, but stay with me. Many people approach their sales, marketing and customer success processes in an inside out manner. They start with themselves, their brand and their product as the center and then project that onto the customer and their journey. But brands that aim to delight customers work from the…

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January 4, 2020

The Best Business Advice from Entrepreneurs, Marketers and Thinkers in 2019

Who wants to read, listen, or watch almost eight hours worth of content about entrepreneurship, marketing, and idea-sharing? Well, a few hundred folks in 2019 … but if you’re looking to start your year with all the best business advice in the quickest way possible, this blog is for you. We’ve compiled the best of our interviews with entrepreneurs, start-up marketers…

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December 17, 2019

Post-Event Tactics Make Or Break Event Marketing Success

Event Marketing in the Digital Age If you want to rub elbows with influencers, customers and prospects simultaneously, few marketing channels provide better access than events. Attending and/or sponsoring the right industry event(s) allows your organization rare face time with every member of your buying committee. Unfortunately, over the past few years, event marketing has lost favor with marketers. Instead…

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December 4, 2019

Checklist: How to Create a Storytelling Culture

A Storytelling Checklist Stories sell. Stories also unite. In consumer marketing we see compelling stories all the time. From Apple’s iconic Super Bowl ad to Peloton’s unfortunate Christmas commercial, B2C marketers use stories seemingly instinctively. Meanwhile, B2B marketers talk in percentages and ambiguous terms. What can B2B marketers learn from this and how can we make storytelling a part of…

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November 14, 2019

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and marketing alignment found that teams who strategically plan together, increase revenues…

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