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Digital Lead Generation – Learn About Lead Generation Techniques
BlogLead generation sounds so easy. Throw a form on your website and BOOM! … leads generated. But, of course, generating the right leads can be complex and difficult to do. And even more challenging to do well, in a way that drives impactful business outcomes. But targeted lead generation can be a complex and difficult strategy to integrate into your…
How to Perform a Website Audit for Lead Generation
BlogA website is among the top three most effective B2B lead generation tactics, according to IDG’s B2B Lead Generation Marketing Trends survey. In fact, almost 40% of respondents said their website was “very effective” in generating new leads. Is yours? Let’s talk about website audits, through the lens of lead gen and conversion best practices. Why the website? Whether you’re…
Fast Track Your California Consumer Privacy Act Compliance for B2B Marketers
BlogMost of the time, email marketing is rainbows and stars, right? You get to tap into your creative side – map buyer journeys, create messaging strategies, build valuable content, and more. Yet, every so often, the dark clouds of compliance move in, casting a shadow over your rainbow. Most recently, the The California Consumer Privacy Act (CCPA) was passed as a…
B2B Newsletter Best Practices
BlogA lot of factors impact performance in a B2B newsletter. With so many moving pieces and a complex sales cycle, marketers need to ensure they take care of the basics: name, subject line and preview text. Why? 42% of people surveyed said the first thing they look at when deciding to open an email is the sender’s name. Thirty-four percent…
What is Intent Data? And How Can Marketers Use It?
BlogIn B2B marketing, people use the term “intent data” in various ways. This guest post from the fine folks at 6sense explains where intent fits into your marketing and sales motions. Said another way, how can you tap into the data, or digital body language, systematically to better connect with your future customers? Where Does Intent Fit into Your Overall…
How to Manage Your Marketing Database
BlogIf, today, you had to immediately engage each key stakeholder at your top 10 accounts in order to grow that account or lose it, could you? Your marketing database, which is arguably the biggest asset in your business, is consistently filling up with dirty contacts and you may not even know it. Studies show 57 percent of businesses find out…
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