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August 14, 2020

Digital Lead Generation – Learn About Lead Generation Techniques

Lead generation sounds so easy. Throw a form on your website and BOOM! … leads generated. But, of course, generating the right leads can be complex and difficult to do. And even more challenging to do well, in a way that drives impactful business outcomes. But targeted lead generation can be a complex and difficult strategy to integrate into your…

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August 11, 2020

How to Perform a Website Audit for Lead Generation

A website is among the top three most effective B2B lead generation tactics, according to IDG’s B2B Lead Generation Marketing Trends survey. In fact, almost 40% of respondents said their website was “very effective” in generating new leads. Is yours? Let’s talk about website audits, through the lens of lead gen and conversion best practices. Why the website? Whether you’re…

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July 13, 2020

Fast Track Your California Consumer Privacy Act Compliance for B2B Marketers

Most of the time, email marketing is rainbows and stars, right? You get to tap into your creative side – map buyer journeys, create messaging strategies, build valuable content, and more. Yet, every so often, the dark clouds of compliance move in, casting a shadow over your rainbow. Most recently, the The California Consumer Privacy Act (CCPA) was passed as a…

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July 8, 2020

B2B Newsletter Best Practices

A lot of factors impact performance in a B2B newsletter. With so many moving pieces and a complex sales cycle, marketers need to ensure they take care of the basics: name, subject line and preview text. Why? 42% of people surveyed said the first thing they look at when deciding to open an email is the sender’s name. Thirty-four percent…

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