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How To Choose The Right B2B Marketing Technology For Your Company
Blog, Thought LeadershipWe’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…
Marketing Automation Platform Comparison Rubric
BlogI was on a webinar hosted by a competitor recently on the topic of choosing the right marketing automation platform (MAP) for your business. The first question they said they asked people was, “What are your requirements?” That seemed to me a little bit like asking my daughter, who speaks about eight words to diagnose why her nose is running…
Why Revenue Operations (RevOps) will Eventually be Replaced
BlogWe’ve all heard the stat that less than 1% of leads turn into revenue generating customers; in fact, it was the marketing stat heard around the world when Forrester Research released it. But since gaining that industry insight, what has anyone done about it? In response, I’ve seen businesses continue adding operational layers to their organizations, investing in more technology…
How to Get a Consulting Project Through Procurement
BlogIf you’ve landed on this page, you’re likely trying to a consulting agreement through procurement, or a LeadMD person sent you here for our own deal (that’s part of our strategy to create content that helps buyers throughout their journey with us!). Consultancies help clients increase revenue and help set your company and team on the right strategic course and…
How Our Informed Delivery Makes Digital Transformation a Reality
BlogWhen buying behavior began to change and become more digitally enabled, digital and marketing transformation became a mantra for businesses in all industries. But despite the digital shift and waves of technology spawned to support it, companies are still struggling to achieve the elusive finish line for true transformation. If you think it’s a technology problem, you’re not alone. But…
How to Build Your Marketing Budget for the First Time or the 100th
BlogOf all the courses missing from a modern marketing curriculum, the absence of a Marketing Budgets 101 course is the one we’re addressing today. Most marketers learn how to manage their budget from a few select sources: their boss, peers, vendors or trial and error. My aim with this blog is to provide the basics for first-time budget managers and…
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