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America’s Most Popular Beers By State
ArticleAmerica’s Top Searched Beer Brands by State It likely goes without saying, but beer is one of the most popular alcoholic beverages in the world, and people can spend a lot of their adult lives trying to find their preferred brand and type. Beer brands are in high competition with one another to be the most popular amongst their clientele,…
Hiring Guide: How to Hire a Start-Up CMO
ArticleHiring Tips Hiring for a position as critical as c-suite marketing can add stress to even the most experienced leaders. In this article, hosted on venture capital firm OpenView’s blog, Justin Gray provides his tips for hiring the best CMO. Click here to read the full article. Lessons Learned from Other CMOs One of the critical areas he encourages founders…
Marketing Reporting: Tips and Tricks from the Trenches
ArticleThe State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel interview with a seemingly easy question, “What’s the state of the union for measuring marketing’s impact?” That question in many other disciplines is a straight line, but, as any seasoned marketer knows, that’s not the case for our beloved discipline. Elle Woulfe from PathFactory had an…
5 Insanely Important Lessons from Top CMOs
ArticleThe Setup The premise of the article is really simple: What lessons have I learned recently from CMOs? When I began thinking about that question for this ClickZ article, I quickly came up with five CMOs that really left an impression on me. Once we finalized the article, we went out and asked each of them to pay-it-forward and talk…
Bad CMOs Say These 3 Things
ArticleThe Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it was the wild west. Back then, the lack of understanding around the technology made sense. We didn’t label CMOs as “bad CMOs” due to their misunderstanding of technology, because they…
MarTech Mishaps: How to Actually Get Value from Your MarTech Investment
ArticleModern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t seeing the return we were expecting.” We hear it all time. Perhaps you’ve even said something like it. Justin explains the issue in the following way: Marketing was going to…
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