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August 22, 2016

#MAfails: Knowing Just Enough About Marketo Campaign Design to Be Dangerous

A cautionary tale of knowing just enough Marketo to be dangerous, by LeadMD’s Cassie Coke.

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May 17, 2016

View from the Booth: Marketo Summit 2016

So we did it, Marketing Nation! We planned, we purchased, we designed, we tweeted, we marketed, and after all that preparation and all that anticipation, we finally made it! Viva Las Marketing Nation Summit 2016! As a first time attendee of this event, I’d have to say it was certainly much more fast paced, hustle-bustle then I expected. Well at least our humble booth certainly was! Many…

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March 14, 2016

When Marketo Programs meet Salesforce Campaigns [Infographic]

Ever wonder how Marketo and Salesforce.com sync up? Well, wonder no more! In this infographic find out how areas like channels and types work together and even what doesn’t sync between the two platforms. Get ready for the full scoop on how data from any Marketo Program syncs directly with its SFDC Campaign counterpart.  

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October 22, 2015

Silicon Desert Leaders Talk MarTech

The LeadMD creative team got a chance to leave the batcave for an afternoon to join our CEO, Justin Gray, as he chatted with a panel of cutting-edge founders and digital pioneers at the most recent AZ Tech Council Connect Signature Luncheon event.  Let’s Talk Marketing Tech – AZ Tech Council from LeadMD   This bunch of local tech leaders included:…

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February 3, 2015

The Rise &Transformation of the Technically Savvy CMO

Once the CMO role was clearly defined; people understood that marketing leaders oversaw analytical functions like market research and buyer segments while also shaping creative areas like advertising campaigns and high-level branding strategies intended to boost sales.

But, as with so many things, technology has changed the marketing landscape FOREVER and this is especially true for CMOs.

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August 27, 2014

Are You Misinformed? The Truth About Marketing Automation

In an increasingly fragmented, customer-driven marketplace, blast campaigns are too impersonal to be effective, while broad messaging is often ignored by buyers accustomed to highly tailored approaches, marketers must drill into tightly defined categories to deliver a resonant campaign that hits the mark.

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