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December 22, 2016

All I Want for Christmas is a Tech Stack That Works

Marketers looking under their tech stack trees this year should be as delighted as an eight year old with a Decepticon to find fewer presents to unwrap. 

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November 11, 2016

You Need to Mirror Salesforce and Marketo Databases: Here’s Why

Why Does This Blog Exist? One of the most common hurdles we face with our clients is convincing them that they should mirror Salesforce and Marketo databases. That means that any lead or contact that exists in Salesforce should also exist in Marketo and vice versa. The most common objection we hear from marketers is: “We don’t want sales to…

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October 26, 2016

LeadMD’s Marketo Quickstart Guide

You can do A LOT with Marketo. It’s an extremely powerful tool used to scale your marketing messaging and accelerate customer acquisition. But it’s simply not a flip of a switch. The #1 determinate of success with any Marketing technology is an investment in proper processes. Assembled from the learnings and mindshare of over 2,900 Marketo implementations, this proven practices guide provides you with…

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October 12, 2016

The 2017 Marketing Maturity Benchmark Report

The 2017 Marketing Maturity Report is an annual report conducted by LeadMD that uses data to deliver a baseline for marketing automation best practices. We at LeadMD get this incredibly insightful information by benchmarking over 2,000 companies each year, all of which are either preparing to join the marketing automation world or are at various stages of maturity in their…

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September 1, 2016

[Infographic] #MAfails: The Four Most Common Marketing Automation Mistakes & How to Fix Them

Here are 4 ways to ensure your future is filled with a conspicuous lack of #MAfails!

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