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Marketo’s Best and Most Underutilized Feature (And Why We Killed It)
BlogHere are two questions every marketer wants to answer: How quickly are people moving through our buying funnel? How can we expedite the process? To answer these questions, marketing and sales typically get together to map out the customer journey. In my experience, these journeys usually follow the SiriusDecisions DemandGen Waterfall model. In Marketo, this gets translated into a lead…
The 6 Keys to Successfully Evaluating MarTech
BlogStop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest and greatest marketing technology, take a quick seat. Buying software feels good. It’s the promise of potential, and who doesn’t have a lust for opportunity? Everything could be better if we…
Let’s Talk About Marketing Automation Audits
BlogAudits are NOT sexy! In fact, if you Google the word, you get results related to inspections and examinations—BORING. But the truth is that audits can be extremely useful, and it’s important not to let the less flashy items fall by the wayside. An audit can range from a document that looks at every little detail across your entire Marketo instance (what we refer…
The Future of AI in Marketing Looks A Lot Like the Present
BlogArtificial intelligence: so HOT right now. From robots disguised as customer service agents helping customers troubleshoot to a phone that will use your face to unlock itself, the machines are learning and marketers are salivating at the possibilities. There’s no question that artificial intelligence can vastly improve processes and take consumer data even further, but even the smartest simulation can’t make up for…
Marketo Troubleshooting & Upside Down Puzzles
BlogDo you ever find yourself staring blankly at the screen trying your darnedest to figure out why something is or isn’t happening in Marketo? We’ve all been there. We will all be there again. The ability to troubleshoot is a handy skill. The frustrating (or to some, exciting) thing about solving a problem is that it’s always different; there’s no…
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