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July 17, 2018

Driven & Co. Ep: 33 – Solving Business Challenges Through Smarter Links

This week’s Driven & Co. podcast features Jesse Lakes, founder of GeniusLink, an intelligent link management company.  In this episode, host Justin Gray hears how Jesse became an expert in affiliate programs, parlayed his “endless summer” lifestyle into a job at Apple, and why he left to pursue the rampant problem of geo-fragmented audiences across business platforms. “The goal is…

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July 12, 2018

Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a thousand post-it’s that no longer stick but somehow manage to linger on and around your desk; Emails from six months ago from someone in a third world country asking if…

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June 11, 2018

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in merely the message, but as a marketing tactic. The majority of marketers use a “thank page” as a single call to action (CTA) to download something or just say thank you to a subscriber, but at the end of the day, the thank you page…

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April 30, 2018

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping Customers for Life” There’s no shortage of information out there about the power of retaining customers (and growing their customer lifetime value – “CLV”), so I was curious to attend this session and see if there was anything new to learn on the topic. Turns…

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April 17, 2018

What is ABM Software? Definition & Features

If you’re planning to be in attendance for Marketo’s annual homage to marketing and all-out schmooze-fest here in a few weeks, you’re sure to hear a lot about the latest in marketing technology. Marketo itself has somehow maintained its relevance through the flurry of mergers and sales (some strategic, some fire) that have dominated the industry news feeds for the…

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