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July 8, 2020

B2B Newsletter Best Practices

A lot of factors impact performance in a B2B newsletter. With so many moving pieces and a complex sales cycle, marketers need to ensure they take care of the basics: name, subject line and preview text. Why? 42% of people surveyed said the first thing they look at when deciding to open an email is the sender’s name. Thirty-four percent…

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June 19, 2020

Marketo Implementation Guide: From Gathering Requirements to Training

Our experts have more Marketo implementation experience than anyone on the planet … including Marketo!

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May 7, 2020

Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team

Things have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…

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September 29, 2019

What Generation Are You Based On Your Email Writing Samples?

Your Age Based On Your Email Habits Based on hundreds of factors in emails, we created a tool that estimates your age based on the words you decide to use when communicating via email. Just pop your email into the text box below, hit analyze, and see whether you sound like a baby boomer, a member of Gen Z or…

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August 20, 2019

How to Build Your Network at Trade Shows

Hey, I’m Becca and I’m New Here Imagine this … A young woman in her second job out of college. She took a leap into a new industry, selling unfamiliar products and services into a completely new type of buyer. Imagine her just 45 days into that new job attending a conference. The anticipation … The stress … The anxiety….

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