Strategy

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January 4, 2020

The Best Business Advice from Entrepreneurs, Marketers and Thinkers in 2019

Who wants to read, listen, or watch almost eight hours worth of content about entrepreneurship, marketing, and idea-sharing? Well, a few hundred folks in 2019 … but if you’re looking to start your year with all the best business advice in the quickest way possible, this blog is for you. We’ve compiled the best of our interviews with entrepreneurs, start-up marketers…

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November 14, 2019

How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and marketing alignment found that teams who strategically plan together, increase revenues…

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October 29, 2019

How Does Sales and Marketing Alignment Impact Sales Enablement?

Misperceptions of Sales Enablement When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one part of the story. Sales enablement is much, much more than…

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October 9, 2019

What Makes a Start-Up Appealing to an Investor?

In this episode of Catalyst, LeadMD CEO, Justin Gray, sits down with Nick Lisette and Tim Crown. Nick is the founder and CTO of start-up Black Pearl Mail and Tim is the chairman of the board and former CEO of Insight and principal of Crown Ventures. During the interview Nick walks us through his journey of raising capital in the U.S….

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October 7, 2019

Sales & Marketing Alignment Finally Demystified

It’s Science. LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what sales and marketing alignment truly means from a performance standpoint, boil that alignment down into tactical actions any organization can adopt and then create an alignment index that can be…

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