Strategy
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Being a CEO During an Economic Downturn, An Interview with Ann Marie Sastry
Podcast, VideoAnn Marie Sastry, CEO of Amesite, knows a thing or two about navigating an economic downturn. She was a professor of mechanical, biomedical and material science and engineering at the University of Michigan when her startup, Sakti3, was spun out of technology from the university during the 2008 recession. The company was later acquired by Dyson. Learn from her experience…
Steve Blank
Podcast, VideoSteve Blank, leader of the Lean Start-Up movement and 8-time founder shares his secret sauce for entrepreneurs looking to keep, grow or start business during a Pandemic and beyond. Subscribe to the Podcast to receive alerts as new episodes post. 3 Key Points: Relentlessness. If you’re going to be a start-up CEO, you need to go places others won’t. You…
Marketing to Buyers in Crisis: How to Position Your Brand When Buyers Buy Again
VideoWhen your buyer is in crisis, the savvy marketers and sellers instinctually know they must pivot. Yet everything you’ve known before might now be different, from your ideal customer to the messaging to reach them to the channels where you’ll find them. Where do you begin? What’s mission critical to address immediately? These questions were answered in a webinar with…
Marketing Toolkit: B2B Buyer Survey Results and Resources
EbookWhen your customers are in crisis mode, how do you create something that stands out?
America’s Most Popular Beers By State
ArticleAmerica’s Top Searched Beer Brands by State It likely goes without saying, but beer is one of the most popular alcoholic beverages in the world, and people can spend a lot of their adult lives trying to find their preferred brand and type. Beer brands are in high competition with one another to be the most popular amongst their clientele,…
Improve Your Customer Journey Through Sales Alignment and Enablement
BlogAre you working inside out? Weird question, I know, but stay with me. Many people approach their sales, marketing and customer success processes in an inside out manner. They start with themselves, their brand and their product as the center and then project that onto the customer and their journey. But brands that aim to delight customers work from the…
ELEVATE YOUR PROCESSES, TECH & TALENT
Personalized Best Practice Hubs
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