Data & Business Intelligence
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What You Need to Know About Intent Data to Get Started
ArticleThere are a lot of shiny toy objects in the world of B2B marketing, but intent data is not one of them. Intent data delivers greater visibility into people when they are actively looking to buy. And while this is undeniably enticing to organizations, there’s some confusion surrounding what it can do, how it can create greater efficiency in your…
What you need to know about Bizible
VideoB2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…
Intent Data is Powerful, But It Only Works When You Do
ArticleIf you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…
What is Intent Data: Crystal Ball or Hoax?
VideoB2B marketers are a seasoned but skeptical bunch, having been lured by shiny objects in the past and hesitant to fall prey to short-lived trends again. So as intent data continues to gain traction, it gives way to the question: is it a crystal ball or a hoax? In this webinar, LeadMD’s Andrea Lechner-Becker (CMO) and Kirsten Markson (Go-To-Market Practice…
The End of Marketing Attribution and the Beginning of True Buyer Insight
BlogMarketing has been down a long and perilous path aimed at understanding behavioral customer journeys, all in the name of becoming ‘data driven’. The road hasn’t been easy, laden with integration challenges, data potholes, and rapid technology evolution cycles. And just when you think you have everything dialed in just so, someone comes along and starts asking questions. They want…
State of B2B Buyer Intelligence, Targeting and Messaging
EbookHow are B2B marketers finding the right buyers & targeting them with the right message at the right time?
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