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Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team
BlogThings have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…
How to Create a PMO: Building a Business Case for Centralized PM
BlogIntroduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with complexity. Even the most competent marketing and sales leaders with the best intentions need help coordinating all the moving parts to integrate the strategy with the day-to-day changes in people, process and technology. That type of project planning and execution is exactly the reason the…
How to Use Marketo’s Web Personalization Tool to Generate Revenue
Customer ResultsWhat is Marketo’s Web Personalization Tool? If you already know this, skip to the next main section. Marketo is a marketing automation tool. They’re attempting to brand themselves as an “engagement” tool (whatever that means) and with the recent Adobe acquisition, who knows what Marketo will end up looking like. But for now, Marketo is a place where marketers can…
Bad CMOs Say These 3 Things
ArticleThe Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it was the wild west. Back then, the lack of understanding around the technology made sense. We didn’t label CMOs as “bad CMOs” due to their misunderstanding of technology, because they…
MarTech Mishaps: How to Actually Get Value from Your MarTech Investment
ArticleModern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t seeing the return we were expecting.” We hear it all time. Perhaps you’ve even said something like it. Justin explains the issue in the following way: Marketing was going to…
Adobe Acquires Marketo: A Collection of Expert Insights
Thought LeadershipRumors and Lead Up Leading up to the official announcement that Adobe had acquired Marketo, speculation was like… With Dreamforce18 the following week, would Salesforce.com purchase the last great independent marketing automation firm? During LeadMD’s PR meeting the Tuesday before the announcement, we seriously considered releasing a speculative article about our bets on an acquirer. But, we weren’t fast enough,…
Driven & Co. Ep: 37 – Pioneering the Future in a World of XR
Podcast This week on the Driven & Co. podcast, host Justin Gray welcomes Annie Eaton to the show. Annie is the founder and CEO of Futurus, an Atlanta-based future technologies company where she creates immersive, engaging and interactive experiences in virtual reality, augmented reality and 360 capture. In this episode, Justin and Annie discuss why she’s fascinated by the possibilities…
B2B Attribution Vendors: Differences Between Platforms
BlogThe Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand where your return on marketing investment is maximized. In the last five years, the marketing attribution category has grown significantly. And rightly so. According to Gartner, 67% of CMOs plan…
GDPR is a Funny Four-Letter Word
BlogA little humor to ease the pain… Happy GDPR Day! Email inboxes everywhere rejoice as “the silence of the spam” begins today (May 25, 2018) thanks to the new EU data privacy law, known by the acronym GDPR. Unless you’ve been living under a rock, it’s fair to say that the majority of us have been on the receiving end of a GDPR…
Marketing’s Vital Role in GDPR Compliance
BlogAs the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk areas within their marketing operations and taking an offensive approach to compliance. However, the epicenter of this responsibility seems to be circled around the IT-arm of the business. Recognizing that data is the center of sales and marketing activities means that leadership across the sales and marketing…
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