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Key Strengths Every Modern Marketing Team Needs
BlogHave you ever wondered how to build a marketing team with the most potential for success? This loaded question can be answered in one word – strengths. Let me explain. Skills can be acquired, which means you can pretty much teach anyone (almost) anything. Do you need someone with Marketo experience on your team? Great! That’s easily teachable. There are plenty…
Hiring Guide: How to Hire a Start-Up CMO
ArticleHiring Tips Hiring for a position as critical as c-suite marketing can add stress to even the most experienced leaders. In this article, hosted on venture capital firm OpenView’s blog, Justin Gray provides his tips for hiring the best CMO. Click here to read the full article. Lessons Learned from Other CMOs One of the critical areas he encourages founders…
What Your High School Clique Says About Your Business Communication Style
BlogYour High School Clique Business Communication Style When you think about cliche high school cliques, like jocks or geeks, what do you picture? For me, I immediately go to Saved By the Bell’s AC Slater and Screech, (respectively, of course). But, recently it occurred to us that a lot of departments within organizations act similar to cliques and it’s all…
Most Valuable Industries by City | LeadMD
BlogThe Highest Industry Payrolls by City Cities are complicated systems that thrive on a network of people and the constant ebb and flow of economic factors. Every city has a unique structure that contributes to its overall fiscal health. While these commercial systems are hugely complex, when it comes to their value to the citizens, it really boils down to…
Sales and Marketing Alignment: Create a Better Interpersonal Relationship
Blog, VideoAlignment Beyond Metrics A lot of people talk about sales and marketing alignment. Often, the talk track includes shared definitions and routine meeting cadences. Those actions are good and certainly necessary, but this post is about going deeper. It’s about the importance of really getting to know your counterparts as people. A lot of other people are talking a lot about how computers…
How to Become a Chief Marketing Officer (CMO)
BlogHow to Become a Chief Marketing Officer (CMO) If you are passionate about the field of marketing and enjoy the role of a leader, you may find yourself asking, “How do I become a CMO?” If you’re someone who thrives in a developing field, this position may be for you. Read on to learn what the role entails, what it…
How Marketing Salaries and Team Structure Have Changed in the Past Five Years
BlogThe discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As you’d probably imagine, the team structures, skill sets and resultant salaries to support these new expectations have shifted as well. We recently updated an infographic on the cost of running…
The Cost of Running a Marketing Automation Team
InfographicToday, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?
Driven & Co. Ep: 38 – Recruiting Top Talent with Techees
Podcast This week on the Driven & Co. podcast, host Justin Gray welcomes Brianna Rooney to the show. Brianna is the founder and CEO of Techees, a recruiting firm that specializes in placing technical professionals in a myriad of disciplines, including software engineering, data science, design, operations, leadership, product management and more. Since being founded in 2009, Brianna has established…
When Marketing Meets the New CEO
BlogThe old saying goes that the only constant in life is change – every seasoned professional knows the truth of this all too well. Sometimes change can be a welcomed relief within a company, and other times it feels as though it may rip out your beating heart and cast it aside without cause. If your organization recently went through…
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