Get Talent Best Practices Never skip a beat. Get content to your inbox as soon as it’s hot off the presses. Thank you. We will send a confirmation shortly. By Joy Martinez April 8, 2020 Key Strengths Every Modern Marketing Team Needs Blog Have you ever wondered how to build a marketing team with the most potential for success? This loaded question can be answered in one word – strengths. Let me explain. Skills can be acquired, which means you can pretty much teach anyone (almost) anything. Do you need someone with Marketo experience on your team? Great! That’s easily teachable. There are plenty… Talent Management | Best Practices, Management, Talent & Culture, Thought Leadership Read More > By Andrea Lechner-Becker October 4, 2019 Hiring Guide: How to Hire a Start-Up CMO Article Hiring Tips Hiring for a position as critical as c-suite marketing can add stress to even the most experienced leaders. In this article, hosted on venture capital firm OpenView’s blog, Justin Gray provides his tips for hiring the best CMO. Click here to read the full article. Lessons Learned from Other CMOs One of the critical areas he encourages founders… Talent Management | Leadership, Marketing Profession, Talent & Culture Read More > By Andrea Lechner-Becker September 17, 2019 What Your High School Clique Says About Your Business Communication Style Blog Your High School Clique Business Communication Style When you think about cliche high school cliques, like jocks or geeks, what do you picture? For me, I immediately go to Saved By the Bell’s AC Slater and Screech, (respectively, of course). But, recently it occurred to us that a lot of departments within organizations act similar to cliques and it’s all… Talent Management | B2B Marketing, Employee Management, Leadership, Learning & Development, Marketing Profession, Organization Design, Talent & Culture Read More > By Andrea Lechner-Becker July 18, 2019 Most Valuable Industries by City | LeadMD Blog The Highest Industry Payrolls by City Cities are complicated systems that thrive on a network of people and the constant ebb and flow of economic factors. Every city has a unique structure that contributes to its overall fiscal health. While these commercial systems are hugely complex, when it comes to their value to the citizens, it really boils down to… Strategy, Talent Management | Benchmarking, Data Driven Marketing, Marketing Profession Read More > By Andrea Lechner-Becker July 17, 2019 Sales and Marketing Alignment: Create a Better Interpersonal Relationship Blog, Video Alignment Beyond Metrics A lot of people talk about sales and marketing alignment. Often, the talk track includes shared definitions and routine meeting cadences. Those actions are good and certainly necessary, but this post is about going deeper. It’s about the importance of really getting to know your counterparts as people. A lot of other people are talking a lot about how computers… Talent Management | Talent & Culture, Thought Leadership Read More > By Andrea Lechner-Becker June 25, 2019 How to Become a Chief Marketing Officer (CMO) Blog How to Become a Chief Marketing Officer (CMO) If you are passionate about the field of marketing and enjoy the role of a leader, you may find yourself asking, “How do I become a CMO?” If you’re someone who thrives in a developing field, this position may be for you. Read on to learn what the role entails, what it… Talent Management | B2B Marketing, Leadership, Management, Marketing Profession Read More > By Andrea Lechner-Becker February 1, 2019 How Marketing Salaries and Team Structure Have Changed in the Past Five Years Blog The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As you’d probably imagine, the team structures, skill sets and resultant salaries to support these new expectations have shifted as well. We recently updated an infographic on the cost of running… Talent Management | B2B Marketing, Demand Generation, Employee Management, Marketing Automation, Marketing Operations, Marketing Profession, Organization Design, Talent & Culture Read More > By Justin Gray January 28, 2019 The Cost of Running a Marketing Automation Team Infographic Today, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up? Talent Management | B2B Marketing, Benchmarking, Best Practices, Demand Generation, Marketing Automation, Marketing Operations, Marketing Profession, Talent & Culture Read More > By Justin Gray September 18, 2018 Driven & Co. Ep: 38 – Recruiting Top Talent with Techees Podcast This week on the Driven & Co. podcast, host Justin Gray welcomes Brianna Rooney to the show. Brianna is the founder and CEO of Techees, a recruiting firm that specializes in placing technical professionals in a myriad of disciplines, including software engineering, data science, design, operations, leadership, product management and more. Since being founded in 2009, Brianna has established… Talent Management | Driven & Co., Entrepreneurship Read More > By Justin Gray September 12, 2018 When Marketing Meets the New CEO Blog The old saying goes that the only constant in life is change – every seasoned professional knows the truth of this all too well. Sometimes change can be a welcomed relief within a company, and other times it feels as though it may rip out your beating heart and cast it aside without cause. If your organization recently went through… Strategy, Talent Management | Leadership Read More > 1 2 3 … 9 Next » ELEVATE YOUR PROCESSES, TECH & TALENT Personalized Best Practice Hubs Select one of the resource tracks below to dive in head first into critical content at each stage of your journey. Strategy Resources Tactics Resources Planning Resources Tech Resources Talent Resources