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An interview with Carilu Dietrich on the state of B2B in 2021
Podcast, VideoIf predicting the future were as easy as looking into a crystal ball, we’d all be billionaires. So as we round out Season 3 of the Catalyst Podcast, we do the next best thing: invite Carilu Dietrich to the podcast. Carilu is a strategic advisor to high growth tech companies, with experience across the board as a marketing executive at…
How To Choose The Right B2B Marketing Technology For Your Company
Blog, Thought LeadershipWe’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…
How COVID-19 inspired an entrepreneur to build Helping Hands Community: Interview with Jeff Miller
Podcast, VideoJeff Miller spent the last 10 years of his career at the intersection of technology and transportation, once as a founding CEO, once as an executive at Uber and more recently as an investor and advisor to venture and private equity backed companies. But like everyone else, he found himself at a crossroads in the spring of 2020 when COVID-19…
What Do Hybrid Events Mean for Marketers: Interview with Michael Balyasny
Podcast, VideoMichael Balyasny is the founder and chief visionary behind Attendify, a software that bridges the gap between digital marketing and event marketing. As a product and design-driven entrepreneur, Michael is recognized as an expert in event technology, an industry that’s grown to well over $30 billion dollars. In this episode, Michael joined LeadMD CEO Justin Gray to discuss how the…
How to Shift Ahead Through Change: Interview with Allen Adamson
Podcast, VideoA noted industry expert in all disciplines of branding, Allen Adamson has worked with consumer and corporate businesses in industries spanning technology, healthcare, financial services, and packaged goods, to name a few. He’s the co-founder of Metaforce – a marketing and product consultancy – and is the author of Shift Ahead, a book on how organizations stay relevant. In this…
What You Need to Know About Intent Data to Get Started
ArticleThere are a lot of shiny toy objects in the world of B2B marketing, but intent data is not one of them. Intent data delivers greater visibility into people when they are actively looking to buy. And while this is undeniably enticing to organizations, there’s some confusion surrounding what it can do, how it can create greater efficiency in your…
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