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October 31, 2016

[Infographic] Navigating the Nurture Apocalypse

Are you going after the wrong brains?  In a world where more than 79% of “qualified” leads don’t convert to sales, it’s important now than ever to make sure you have the right path in place to navigate through the trenches of the nurture apocalypse. Get conversion and strategic messaging insights that don’t leave you dead in the dirt. Download the…

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October 12, 2016

The 2017 Marketing Maturity Benchmark Report

The 2017 Marketing Maturity Report is an annual report conducted by LeadMD that uses data to deliver a baseline for marketing automation best practices. We at LeadMD get this incredibly insightful information by benchmarking over 2,000 companies each year, all of which are either preparing to join the marketing automation world or are at various stages of maturity in their…

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October 4, 2016

The Marketer Who Cried Wolf: How to Alert Sales the Right Way with Marketo

Don’t be an internal spammer! LeadMD’s Kim Para shares how you can set up Marketo alerts that actually matter to your sales team.

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June 30, 2016

[Infographic] Monsters of Funnel: Rockin’ the #ABM Tech Stack

Get the official Monsters of Funnel rockin’ ABM tech stack and return to the rock ‘n’ roll roots of customer engagement!

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April 21, 2016

Don’t Gamble With Your Email Design!

As the creative director at LeadMD, I oversee a lot of freshly designed and developed assets coming out of our good ol’ content and creative factory. Most of the time we work together with our clients and take their email, landing pages, infographics or other assets from concept to completion, as a true extension of their team. Which we love and always want more of…

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April 14, 2016

[Infographic] Relationship to Revenue: Using ABM and MarTech to Seal the Deal

Ever wonder how can you bring in more bucks and develop a stronger bond between you and your clients? Well, the wait is over! In this infographic, you’ll find out how to use the right tools, create appropriate content, and work with the right people-not only to help generate new revenue, but also retain current clients. Despite the hype, account-based…

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December 23, 2015

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and web content to attract and cultivate leads–yet email marketing is still one of the most dominant mediums in marketing. The ability to craft personalized content and reach prospects at home, work, or on the go has made email marketing one of the most powerful tools…

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December 15, 2015

The Super Awesome Totally Wicked Definitive Manual of Marketing Automation

In the jam-packed arena that makes up today’s marketing, success is measured by a single question: How effective are your conversations with your buyers? Marketing automation, like any tool, can be used for good or bad. In a good instance, you’ll be able to have effective conversations with your buyer through every step of their journey, from content to conversion….

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February 6, 2015

Landing Pages: The Bridge Between Content and Customers

The rise of social media, the availability of in-depth data and the advent of powerful marketing automation software have all combined to create a whole new marketing concept designed around the needs and desires of prospects and customers.

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January 15, 2015

Marketing Enlightenment: There's No Such Thing as a Tactical Implementation

We’ve gotten spoiled by software in the past decade, led to believe that anything we need is available as plug-and-play. Easy to buy, easy to own has become a mantra of SaaS software.

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