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ME Network Ep 80: Kash Razzaghi on empowering sales and marketing through ABM, and more!
VideoThis week, Justin Gray welcomes Kash Razzaghi, Senior VP at Brightcove, to the Marketing Evangelist Network. Kash, who started his career at Brightcove, has spent more than a decade helping consumers, brands, and businesses connect via digital media. He joined Brightcove’s sales organization in 2006 before leaving in 2012 to start and serve as CEO of Fancred, a digital media…
ME Network Ep 79: Sean Scogin on formulating a solid customer experience strategy, and More!
VideoYou can’t find a marketing blog these days without the mention of customer experience – and for good reason! It’s a topic all companies are grappling with. And it’s why host Justin Gray was particularly excited to welcome Sean Scogin as this week’s guest on the Marketing Evangelist Network. As CMO of VARIDESK, Sean has leveraged his background in emerging…
MythBusters: ABM Edition (Part 3)
BlogTo completely understand ABM, it’s important to take into account the complexity, attention to detail, and hard work that is necessary for success. In the final part of this blog series, we will discuss the last four myths that cover the “Trough of Disillusionment”, efficiency, scalability, and ABM longevity. This post wraps up our journey on the 10 misconceptions of…
MythBusters: ABM Edition (Part 2)
BlogThis week, the blog’s main topic is ABM strategy and the different components involved. We will address what kind of strategy ABM is, the leads ABM targets, and universality of ABM processes. As we learned from last week, ABM is not as easily run as some might think. We dug into the ideas that both a pilot program and tech…
MythBusters: ABM Edition (Part 1)
BlogReader beware: This article will not support your decision to buy any shiny new software. It won’t make you feel good about the way you are “running” ABM. It may even damage your self-esteem, just a little bit. Why bother reading this at all? Simple! This is the first edition in a three-part series breaking down ten very common misconceptions about…
Driven & Co. Ep: 33 – Solving Business Challenges Through Smarter Links
PodcastThis week’s Driven & Co. podcast features Jesse Lakes, founder of GeniusLink, an intelligent link management company. In this episode, host Justin Gray hears how Jesse became an expert in affiliate programs, parlayed his “endless summer” lifestyle into a job at Apple, and why he left to pursue the rampant problem of geo-fragmented audiences across business platforms. “The goal is…
Organization 101: Lessons from an Agile Project Manager
BlogIf you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a thousand post-it’s that no longer stick but somehow manage to linger on and around your desk; Emails from six months ago from someone in a third world country asking if…
The Winning Recipe for the Perfect “Thank You” Page
BlogIt’s time to shake up how we think about saying “thank you,” and not in merely the message, but as a marketing tactic. The majority of marketers use a “thank page” as a single call to action (CTA) to download something or just say thank you to a subscriber, but at the end of the day, the thank you page…
Courageous Tech Marketers Grow CLV by Keeping Customers for Life
BlogMy Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping Customers for Life” There’s no shortage of information out there about the power of retaining customers (and growing their customer lifetime value – “CLV”), so I was curious to attend this session and see if there was anything new to learn on the topic. Turns…
What is ABM Software? Definition & Features
BlogIf you’re planning to be in attendance for Marketo’s annual homage to marketing and all-out schmooze-fest here in a few weeks, you’re sure to hear a lot about the latest in marketing technology. Marketo itself has somehow maintained its relevance through the flurry of mergers and sales (some strategic, some fire) that have dominated the industry news feeds for the…
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