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Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team
BlogThings have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…
What Generation Are You Based On Your Email Writing Samples?
BlogYour Age Based On Your Email Habits Based on hundreds of factors in emails, we created a tool that estimates your age based on the words you decide to use when communicating via email. Just pop your email into the text box below, hit analyze, and see whether you sound like a baby boomer, a member of Gen Z or…
How to Build Your Network at Trade Shows
BlogHey, I’m Becca and I’m New Here Imagine this … A young woman in her second job out of college. She took a leap into a new industry, selling unfamiliar products and services into a completely new type of buyer. Imagine her just 45 days into that new job attending a conference. The anticipation … The stress … The anxiety….
Marketo Center of Excellence Best Practices
BlogWhat is a Marketo Center of Excellence? Centers of Excellence in general hold many benefits for organizations, as our CEO, Justin Gray explained here. COEs can be extremely broad and govern processes across an organization, but for this article, I’m going deep on a Marketo Center of Excellence (COE), which I define as a separate area (ideally a workspace) that…
Web Forms: Should They Stay or Go?
PodcastA Podcast Debate There’s a business analytics tool called Databox and they have a podcast called “Ground Up”. I’ve been following their Director of Marketing, John Bonini, on LinkedIn (you should follow him) for a few months. I’ve been way impressed by the content he shares: bite-sized reports, feedback from industry experts and engaging questions. In one of my favorite…
A B2B Marketing Newsletter That Doesn’t Suck?
BlogLast week(ish) I launched a reimagined LeadMD newsletter. It’s targeted toward B2B marketers, but B2C marketers are welcome to join the fun and I don’t think you’ll be disappointed. In this post I’ll share the results from my first send, because I encouraged feedback and multiple people asked about open rates, click-throughs, some even challenged my opt-out strategy. So, I’ll share…
Download: Partner Webinar Template
BlogSo, You Wanna Host a Partner Webinar Working with partners to ideate, execute and promote joint content can be a huge revenue-generating activity. In fact, Kim Allen just outlined the core steps to doing so here. And one of the most common co-marketing tactics, especially in B2B, is the good ole partner webinar. But it isn’t without it’s challenges. Coordinating with…
MarTech Mishaps: How to Actually Get Value from Your MarTech Investment
ArticleModern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t seeing the return we were expecting.” We hear it all time. Perhaps you’ve even said something like it. Justin explains the issue in the following way: Marketing was going to…
Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations
BlogShould You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs of marketing and sales departments. If you’re exploring a new tool, it should solve a problem and it should do it well. But beyond that, it should be easy to…
Message Mapping: A Guide for Creating Effective Email Nurturing Road Maps
BlogMarketing Automation allows for much more than batch and blast email sends. However, we all still need to leverage emails for: targeted or timely messages, event communications, nurtures, etc. Email communications are an easy way to deliver information to prospects and customers, but you need the right messaging strategy to help ensure that your nurtures are comprehensive, relevant and effective….
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