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What 2020 Taught Us About Futureproofing
ArticleThe B2B world has faced unprecedented disruption in 2020, the long term effects of which are still being sorted out. What we know for sure is that for some, the instability of the markets has proven catastrophic. For others, it’s been a painful, but possible, recovery. In fewer cases, there have been organizations able to not only push forward under…
4 Fixes Most B2B Newsletters Need to See Better Results
BlogB2B newsletters are terrible; you know it. As a journalist and editor who fell into brand strategy and never left, I’ve been working with a half dozen clients on newsletter strategies in Q3. I hear a lot of the same justifications for BNB: Bad Newsletter Behavior. You’re likely doing the same things without even realizing it. Read on and I’ll…
What is Content Syndication in B2B Marketing?
BlogAlthough you may have heard of content syndication and maybe even used it, many of my B2B marketing peers have asked me questions about how to find the best vendors and manage the leads provided. This blog details my many lessons learned in content syndication over ten years. First, here’s a textbook synopsis of what it is: Content syndication is web-based…
How to Perform a Website Audit for Lead Generation
BlogA website is among the top three most effective B2B lead generation tactics, according to IDG’s B2B Lead Generation Marketing Trends survey. In fact, almost 40% of respondents said their website was “very effective” in generating new leads. Is yours? Let’s talk about website audits, through the lens of lead gen and conversion best practices. Why the website? Whether you’re…
Marketing Automation Migration Workbook
EbookAssets, Campaigns and Process, Oh My! Where do you start and how do you manage your migration?
Fast Track Your California Consumer Privacy Act Compliance for B2B Marketers
BlogMost of the time, email marketing is rainbows and stars, right? You get to tap into your creative side – map buyer journeys, create messaging strategies, build valuable content, and more. Yet, every so often, the dark clouds of compliance move in, casting a shadow over your rainbow. Most recently, the The California Consumer Privacy Act (CCPA) was passed as a…
B2B Newsletter Best Practices
BlogA lot of factors impact performance in a B2B newsletter. With so many moving pieces and a complex sales cycle, marketers need to ensure they take care of the basics: name, subject line and preview text. Why? 42% of people surveyed said the first thing they look at when deciding to open an email is the sender’s name. Thirty-four percent…
What is Intent Data? And How Can Marketers Use It?
BlogIn B2B marketing, people use the term “intent data” in various ways. This guest post from the fine folks at 6sense explains where intent fits into your marketing and sales motions. Said another way, how can you tap into the data, or digital body language, systematically to better connect with your future customers? Where Does Intent Fit into Your Overall…
Marketo Implementation Guide: From Gathering Requirements to Training
EbookOur experts have more Marketo implementation experience than anyone on the planet … including Marketo!
Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team
BlogThings have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…
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