ABM—A Primer for Operational Success

November 8, 2017 | Justin Gray | No Comments |

Account-based is well…everywhere. The rise of ABM and ABE has many seeking out definitions and strategies that best fit their needs. No matter how you slice it, ABM has to be executed properly for operational success.

In this presentation, CEO Justin Gray touches on what is needed to achieve operational success within ABM. Check out the presentation above to learn more about:

  • Defining your ideal customer profile and target accounts
  • Segmentation
  • Orchestration
  • Customized Content
  • Measurement of ABM

To learn more, download our The Ultimate Catch: Your Guide to Account-Based Orchestration ebook.


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