Get Planning Best Practices Never skip a beat. Get content to your inbox as soon as it’s hot off the presses. Thank you. We will send a confirmation shortly. By Andrea Lechner-Becker April 9, 2020 How To Make Your Website & Content SEO Friendly Blog How to Optimize Your Current Content Every time a person types a question into Google, the behind the scenes action that leads to millions of results is an opportunity for you to beat out your competitors. Effective Search Engine Optimization is centered around the strategic use of content to engage Google’s crawlers and present your company, product, or copy… Planning | Best Practices Read More > By Katelyn Fossen March 31, 2020 Sellers Need Project Managers, Here’s Why Blog In my recent chat with one of our sellers, Josh Wagner opened the conversation by saying he loves project managers, because they’re good at all the things he’s not: planning, organization, meticulous details. (See more on how I got into Project Management and why I love it in our video here.) Beyond personality traits, sellers can benefit from the knowledge… Planning | Employee Management, Organization Design, Project Management, Sales Enablement Read More > By Stacy Smith March 8, 2020 The Secret to Sales Enabled Marketing Campaigns: RACI Blog How often have you and your fellow marketers complained about the lack of sales help in your marketing efforts? From help to drive attendance at your events to the usage of your content and collateral, for marketing campaigns to be their most effective, sales participation is critical. Yet, too often marketers silo the strategy, planning and execution of their campaigns outside sales’… Planning | Agile Project Management, B2B Marketing, Marketing Operations, Marketing Profession Read More > By Andrea Lechner-Becker February 26, 2020 The Presence of Imposter Syndrome in the Workplace Blog For many people, the word imposter is reserved for spy movies or crime novels where a character is pretending to be someone that they are not. However, in recent years, studies have shown that this concept hits much closer to home than most people might think. In fact, Imposter Syndrome is quickly becoming a topic of discussion for professionals all… Planning | Talent & Culture Read More > By Jamie Kirmess February 25, 2020 How to Budget for Effective Customer Visits Blog Sales cycles provide many opportunities to spend money invest. Every industry benefits from investing in the customer relationship (supported by our recent research), but we’ve found the stakes are highest in hypergrowth B2B SaaS companies. In this niche, funding is often the lifeblood of outpacing the competition and growth. If you aren’t investing in your customers, investors won’t invest in… Planning | B2B Marketing, Customer Success, Marketing Profession Read More > By Andrea Lechner-Becker February 19, 2020 A Guide to Brand Storytelling Blog The best brand stories help consumers to make meaningful connections with companies. Read on to found out the phases of successfully creating a brand story! Planning | Branding Read More > By Drew Smith February 3, 2020 Improve Lead Routing Through Sales and Marketing Alignment Blog Lead routing continues to be a struggle for the majority of B2B organizations. In its State of Lead Management report, LeanData found, “More than 57 percent of respondents expressed doubts that their lead workflow allows them to create an ideal customer experience. In other words, they’re finding it a challenge to make sure the right person at their company is… Planning | B2B Marketing, Demand Generation, Funnel Metrics, Inbound Marketing, Sales Enablement Read More > By Bob Blount January 21, 2020 Conduct the Perfect Customer Visit: Before, During and After Tactics Blog Customers are the lifeblood of any organization. While we all think this, sometimes it remains there: a nice thought. Do your customers feel like they are at the core of all you do? Is your team aligned around them and their needs? When was the last time you actually visited them onsite? If you’re like many business leaders, you might… Planning | B2B Marketing, Customer Success, Sales Development Read More > By Leah Byrd January 17, 2020 Content Marketing Across Your Customer Journey Blog Your content is your funnel tour guide. As our Chief Strategy Officer, JT Bricker, said in his post last week, your customer journey will improve when you enable your employees to engage with your buyers at every stage of their journey with you. That means your content meets your prospects at the starting point with brand introductions. It aims to… Planning | Content Marketing Read More > By Andrea Lechner-Becker December 17, 2019 Post-Event Tactics Make Or Break Event Marketing Success Blog Event Marketing in the Digital Age If you want to rub elbows with influencers, customers and prospects simultaneously, few marketing channels provide better access than events. Attending and/or sponsoring the right industry event(s) allows your organization rare face time with every member of your buying committee. Unfortunately, over the past few years, event marketing has lost favor with marketers. Instead… Planning | B2B Marketing, Center of Excellence, Event Marketing, Marketing Profession, Sales Enablement Read More > 1 2 3 … 9 Next » ELEVATE YOUR PROCESSES, TECH & TALENT Personalized Best Practice Hubs Select one of the resource tracks below to dive in head first into critical content at each stage of your journey. Strategy Resources Tactics Resources Planning Resources Tech Resources Talent Resources