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An interview with Carilu Dietrich on the state of B2B in 2021
Podcast, VideoIf predicting the future were as easy as looking into a crystal ball, we’d all be billionaires. So as we round out Season 3 of the Catalyst Podcast, we do the next best thing: invite Carilu Dietrich to the podcast. Carilu is a strategic advisor to high growth tech companies, with experience across the board as a marketing executive at…
How To Choose The Right B2B Marketing Technology For Your Company
Blog, Thought LeadershipWe’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…
Marketo vs. Eloqua – A No BS Breakdown of Features and Benefits
VideoYou sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up. In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more….
Why Revenue Operations (RevOps) will Eventually be Replaced
BlogWe’ve all heard the stat that less than 1% of leads turn into revenue generating customers; in fact, it was the marketing stat heard around the world when Forrester Research released it. But since gaining that industry insight, what has anyone done about it? In response, I’ve seen businesses continue adding operational layers to their organizations, investing in more technology…
How to Get a Consulting Project Through Procurement
BlogIf you’ve landed on this page, you’re likely trying to a consulting agreement through procurement, or a LeadMD person sent you here for our own deal (that’s part of our strategy to create content that helps buyers throughout their journey with us!). Consultancies help clients increase revenue and help set your company and team on the right strategic course and…
Why B2B Marketers Should Return to the Basics in 2021
PodcastNone of us have a crystal ball to see into the future, but decades in the business gives LeadMD CEO Justin Gray unique insights into how the new year may unfold in the wake of COVID-19. And according to Justin, a successful 2021 will hinge on returning to the fundamentals. In a recent episode of The Summit Podcast, host Kyle…
What 2020 Taught Us About Futureproofing
ArticleThe B2B world has faced unprecedented disruption in 2020, the long term effects of which are still being sorted out. What we know for sure is that for some, the instability of the markets has proven catastrophic. For others, it’s been a painful, but possible, recovery. In fewer cases, there have been organizations able to not only push forward under…
Migrating Marketing Automation Platforms: A Step-By-Step Migration Guide
BlogDon’t believe the “6 Steps” type articles for this topic. Marketing Automation Platform (MAP) migration is a lot of work – and investment – and it’s incredibly custom to your business. Aside from the cost of the software itself, your biggest investment will be the time it takes to make decisions and rebuild. We’ve helped hundreds of companies through this…
Sales and Marketing Alignment: Critical to Achieve, Difficult to Measure
ArticleSurveying B2B professionals is one of the best ways to get a clear picture of what’s really going on in our industry –– and sometimes that means uncovering hard truths. Take sales and marketing alignment. Most people would say they’re pleased with the steps they’ve taken and think things are going better than ever. But a recent study by LeadMD…
How Marketing and Inside Sales Enablement Can Support Field Sales Teams
ArticleImagine being an outside or field sales rep when COVID-19 hit. The face time that helped you build relationships and close deals was suddenly out of the question, and overnight your sales strategy needed to drastically change. Prospects’ needs shifted to survival mode. And while more and more work had been conducted virtually in recent years, those channels were augmentations…
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