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Deployment is Not the Finish Line


More and more companies are adopting marketing automation, attracted by the ever-expanding variety of capabilities. The latest technologies provide features that read like a marketer’s wish list, including email marketing, social media tracking, prospect nurturing and marketing analytics, to name a few. There’s no doubt that, wielded effectively, marketing automation can improve your data health, suggest new SEO strategies, and drive traffic, brand loyalty and digital revenue.

Automation offers businesses such a drastic competitive advantage, in fact, that marketers who opt out of it are risking brand irrelevance.

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