Technology Integration

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April 10, 2019

How to Create a PMO: Building a Business Case for Centralized PM

Introduction Moving big, organization-changing projects from vision to implementation, measurement and optimization is wrought with complexity. Even the most competent marketing and sales leaders with the best intentions need help coordinating all the moving parts to integrate the strategy with the day-to-day changes in people, process and technology. That type of project planning and execution is exactly the reason the…

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October 30, 2018

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it was the wild west. Back then, the lack of understanding around the technology made sense. We didn’t label CMOs as “bad CMOs” due to their misunderstanding of technology, because they…

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October 17, 2018

Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations

Should You Read This? If you’re a Marketo and/or administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs of marketing and sales departments. If you’re exploring a new tool, it should solve a problem and it should do it well. But beyond that, it should be easy to…

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January 8, 2018

The 6 Keys to Successfully Evaluating MarTech

Stop! Take your fingers off your keyboard and slide back a few inches from the laptop. Seriously. Before you fill out the next webform requesting a demo from the latest and greatest marketing technology, take a quick seat. Buying software feels good. It’s the promise of potential, and who doesn’t have a lust for opportunity? Everything could be better if we…

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December 14, 2017

Campaign First, Champagne Second

Did that headline draw you in? Well, tis the season! But before we can get to any of that, let’s straighten out a few things when it comes to campaigns first. What does the word “campaign” mean to you? In the marketing world alone, “campaign” is used in so many different ways. There are the campaigns that are marketing initiatives included…

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December 12, 2017

Marketing Asset Best Practices | Practical Design and Copy Tips

I have a confession to make… I have a hoarding problem. Okay, okay, before you judge, let me explain. It’s not what you think! If you knew me personally, you’d likely know I’m a huge learner. I love learning #allthethings about, well, virtually anything! I’m an information collector, an input gatherer, a reader, a “let me store that piece of…

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September 28, 2017

The Future of AI in Marketing Looks A Lot Like the Present

Artificial intelligence: so HOT right now. From robots disguised as customer service agents helping customers troubleshoot to a phone that will use your face to unlock itself, the machines are learning and marketers are salivating at the possibilities. There’s no question that artificial intelligence can vastly improve processes and take consumer data even further, but even the smartest simulation can’t make up for…

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September 14, 2017

It’s Not a Software Gap; It’s a Skills Gap

Stop me if you’ve heard this one before: B2B companies have a lot to learn from the way B2C companies conduct business. Yes, I know… Nothing about that statement is surprising, and the vast majority of us know that we must focus on marketing to individuals, even (especially) within the B2B realm where we talk to groups of individuals. Marketo…

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August 14, 2017

3 Reasons Why Video Is Your Marketing Ace In The Hole

In today’s attention economy, it’s harder than ever for marketers to break through. The internet is awash with so many automated marketing messages that buyers now exhibit content blindness and 30 percent of them hide behind their trusty ad-blockers. The New York Times even suggests that our attention spans have dipped beneath that of the noble goldfish. Yet marketing must…

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July 24, 2017

4 Things Every Marketer Needs to Know to be a Software Admin

In my first marketing job, we were using a very basic email service provider (ESP) to perform mass email marketing to our prospects and customers. My boss and I championed the idea of using a marketing automation software instead to take our digital marketing to a whole new level. The good news? We were successful and got approval to purchase…

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