Talent & Culture

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April 8, 2020

Key Strengths Every Modern Marketing Team Needs

Have you ever wondered how to build a marketing team with the most potential for success? This loaded question can be answered in one word – strengths. Let me explain. Skills can be acquired, which means you can pretty much teach anyone (almost) anything. Do you need someone with Marketo experience on your team? Great! That’s easily teachable. There are plenty…

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February 26, 2020

The Presence of Imposter Syndrome in the Workplace

For many people, the word imposter is reserved for spy movies or crime novels where a character is pretending to be someone that they are not. However, in recent years, studies have shown that this concept hits much closer to home than most people might think. In fact, Imposter Syndrome is quickly becoming a topic of discussion for professionals all…

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October 4, 2019

Hiring Guide: How to Hire a Start-Up CMO

Hiring Tips Hiring for a position as critical as c-suite marketing can add stress to even the most experienced leaders. In this article, hosted on venture capital firm OpenView’s blog, Justin Gray provides his tips for hiring the best CMO. Click here to read the full article. Lessons Learned from Other CMOs One of the critical areas he encourages founders…

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September 17, 2019

What Your High School Clique Says About Your Business Communication Style

Your High School Clique Business Communication Style When you think about cliche high school cliques, like jocks or geeks, what do you picture? For me, I immediately go to Saved By the Bell’s AC Slater and Screech, (respectively, of course). But, recently it occurred to us that a lot of departments within organizations act similar to cliques and it’s all…

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July 17, 2019

Sales and Marketing Alignment: Create a Better Interpersonal Relationship

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Alignment Beyond Metrics A lot of people talk about sales and marketing alignment. Often, the talk track includes shared definitions and routine meeting cadences. Those actions are good and certainly necessary, but this post is about going deeper. It’s about the importance of really getting to know your counterparts as people. A lot of other people are talking a lot about how computers…

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February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As you’d probably imagine, the team structures, skill sets and resultant salaries to support these new expectations have shifted as well. We recently updated an infographic on the cost of running…

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