Marketing Automation

Never skip a beat. Get content to your inbox as soon as it’s hot off the presses.

February 1, 2019

A B2B Marketing Newsletter That Doesn’t Suck?

Last week(ish) I launched a reimagined LeadMD newsletter. It’s targeted toward B2B marketers, but B2C marketers are welcome to join the fun and I don’t think you’ll be disappointed. In this post I’ll share the results from my first send, because I encouraged feedback and multiple people asked about open rates, click-throughs, some even challenged my opt-out strategy. So, I’ll share…

| , , , , , , ,
Read More >
February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As you’d probably imagine, the team structures, skill sets and resultant salaries to support these new expectations have shifted as well. We recently updated an infographic on the cost of running…

| , , , , , , ,
Read More >
January 28, 2019

The Cost of Running a Marketing Automation Team

Today, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?

| , , , , , , ,
Read More >
October 25, 2018

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t seeing the return we were expecting.” We hear it all time. Perhaps you’ve even said something like it. Justin explains the issue in the following way: Marketing was going to…

, , | , , , ,
Read More >
September 24, 2018

Message Mapping: A Guide for Creating Effective Email Nurturing Road Maps

Marketing Automation allows for much more than batch and blast email sends. However, we all still need to leverage emails for: targeted or timely messages, event communications, nurtures, etc. Email communications are an easy way to deliver information to prospects and customers, but you need the right messaging strategy to help ensure that your nurtures are comprehensive, relevant and effective….

| ,
Read More >
March 21, 2018

How to Make Your Next Industry Conference Suck Less

You won’t know if a conference has real value until you determine what good ROI looks like to you. Entrepreneurs have no shortage of conferences, retreats, seminars, meet and greets and good old fashioned networking events to choose from every year. And no matter what different clever or punchy name a particular industry soiree may go by, the question business leaders ask themselves remains…

| , ,
Read More >