Inbound Marketing

Never skip a beat. Get content to your inbox as soon as it’s hot off the presses.

February 3, 2020

Improve Lead Routing Through Sales and Marketing Alignment

Lead routing continues to be a struggle for the majority of B2B organizations. In its State of Lead Management report, LeanData found, “More than 57 percent of respondents expressed doubts that their lead workflow allows them to create an ideal customer experience. In other words, they’re finding it a challenge to make sure the right person at their company is…

| , , , ,
Read More >
August 30, 2019

Demand Generation Channels | Choose the Best Channels for Your Strategy

Marketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in front of prospects. The plethora of demand generation channels is exciting, offering different approaches to not only gain new leads, but also to accelerate pipeline. With all of the possibilities you may find yourself overwhelmed with options. This blog aims to succinctly outline the options…

| , , ,
Read More >
April 1, 2019

Campaign Playbook – A Marketing Playbook Template

Introduction: What is a Marketing Playbook? We hear the word playbook quite a bit in martech these days, from sales playbooks to marketing playbooks to tactic-specific areas like an events playbook or campaign playbook. And while you might have a general idea of what a marketing playbook is, it’s important to begin with definitions. Our CEO, Justin Gray talked about playbooks,…

| , , , ,
Read More >
February 22, 2019

Web Forms: Should They Stay or Go?

A Podcast Debate There’s a business analytics tool called Databox and they have a podcast called “Ground Up”. I’ve been following their Director of Marketing, John Bonini, on LinkedIn (you should follow him) for a few months. I’ve been way impressed by the content he shares: bite-sized reports, feedback from industry experts and engaging questions. In one of my favorite…

| ,
Read More >
October 17, 2018

Turning Conversations Into Action with Drift’s Marketo and Salesforce Integrations

Should You Read This? If you’re a Marketo and/or Salesforce.com administrator, you may be suffering from some tech stack overwhelm. Every platform wants to integrate with these two core hubs of marketing and sales departments. If you’re exploring a new tool, it should solve a problem and it should do it well. But beyond that, it should be easy to…

| , , , ,
Read More >
January 4, 2017

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content planning checklist. Having enough content is by far one of the biggest challenges our clients have. In today’s marketing environment, where the buyer is in charge, content is a must-have for consistent lead generation and nurturing. Even a simple content planning checklist is better than…

| ,
Read More >