Data Driven Marketing

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September 24, 2019

What is Revenue Operations? Lessons Learned from the Allocadia Team

Revenue Operations seems to be the hot, new title, experiencing incredible growth. Take it from Dana’s chart*. So, I sat down with the team from Allocadia to learn why they hired a Rev Ops person, what they’ve learned and where the role sits in their org chart (hint: it is NOT under sales OR marketing). Subscribe to the Podcast to…

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July 18, 2019

Most Valuable Industries by City | LeadMD

The Highest Industry Payrolls by City Cities are complicated systems that thrive on a network of people and the constant ebb and flow of economic factors. Every city has a unique structure that contributes to its overall fiscal health. While these commercial systems are hugely complex, when it comes to their value to the citizens, it really boils down to…

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April 18, 2019

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with a data and analytics Center of Excellence (COE) helps CMOs in the boardroom. So, assuming you took JT’s advice and created allies in your COE creation (or even if you didn’t), what are the next steps? This is your step-by-step guide to building a data and…

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March 22, 2019

Connecting Investors to Agriculture, A Podcast Interview with Chris Rawley

Connecting People to the World’s Food System Show Summary: Meet Chris Rawley, an entrepreneur making agriculture investing easier. In this episode of the Driven & Co. podcast, host (and farm owner!) Justin Gray welcomes Chris to talk about his role as CEO of Harvest Returns, an online platform for investing in agriculture. They discuss Chris’ background in real estate, his decades in the…

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March 19, 2019

Start-Up Ideation, An Unconventional Path to Entrepreneurship with Harry Glaser

Start-Up Ideation Without Borders Sometimes it takes a backpacking trip through Southeast Asia to have an epiphany about the direction of your life. Such was the case with Harry Glaser, the Co-founder and CEO of Periscope Data, an end-to-end analytics platform that enables powerful data team collaboration. Show Summary: In this episode, Justin Gray invites Harry to discuss giving his notice…

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