Content Marketing

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January 17, 2020

Content Marketing Across Your Customer Journey

Your content is your funnel tour guide. As our Chief Strategy Officer, JT Bricker, said in his post last week, your customer journey will improve when you enable your employees to engage with your buyers at every stage of their journey with you. That means your content meets your prospects at the starting point with brand introductions. It aims to…

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December 4, 2019

Checklist: How to Create a Storytelling Culture

A Storytelling Checklist Stories sell. Stories also unite. In consumer marketing we see compelling stories all the time. From Apple’s iconic Super Bowl ad to Peloton’s unfortunate Christmas commercial, B2C marketers use stories seemingly instinctively. Meanwhile, B2B marketers talk in percentages and ambiguous terms. What can B2B marketers learn from this and how can we make storytelling a part of…

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September 29, 2019

What Generation Are You Based On Your Email Writing Samples?

Your Age Based On Your Email Habits Based on hundreds of factors in emails, we created a tool that estimates your age based on the words you decide to use when communicating via email. Just pop your email into the text box below, hit analyze, and see whether you sound like a baby boomer, a member of Gen Z or…

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August 30, 2019

Demand Generation Channels | Choose the Best Channels for Your Strategy

Marketing Has Already Changed Technology has exponentially expanded the landscape of ways marketers get in front of prospects. The plethora of demand generation channels is exciting, offering different approaches to not only gain new leads, but also to accelerate pipeline. With all of the possibilities you may find yourself overwhelmed with options. This blog aims to succinctly outline the options…

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August 9, 2019

Map Your Buyer’s Journey: From Demand Generation to Hot Lead

The Buyer’s Journey, Literally Let’s begin our buyer’s journey map with the story of a tangible journey. An accountant, let’s call him, Mr. Accountant, takes the bus to work (because he’s thrifty like that). While on the bus, he scrolls through an accounting subreddit*, where one of his peers asked a question about how to better present company health at…

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August 7, 2019

Cut Through the Noise, Create Better Conversations with Prospects

How Messaging Fits Into Demand Generation Messaging and positioning are elements of marketing strategy as old as the discipline of marketing itself. But, unlike our marketing ancestors, modern marketing technologies now give marketers the ability to create better conversations with prospects in a dynamic and precise way. The old adage of right message, right time, right person has never been…

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