Carilu Dietrich | Fractional CMO, 1Password Advisor
An interview with Carilu Dietrich on the state of B2B in 2021
April 30, 2021
Carilu Dietrich joins the Catalyst Podcast to share top takeaways from 2020 and why she's optimistic for B2B in 2021 and beyond.
The Official Catalyst Podcast features business leaders at the top of their game, who refuse to accept the status quo. Hosted by LeadMD, the leading revenue performance consultancy, we leverage the breadth of our network to bring you stories of impact and change. From inspirational and unique concepts, to practical tips you can take into your day-to-day, if you're frustrated by the status quo in business and aim to change it, this podcast is for you!
Latest Episodes The Latest Catalyst
The Rise of Out-of-Home Advertising in B2B Marketing: Interview with Matthew O’Connor
Matt O'Connor | CEO of AdQuick
Runtime 29.49
B2B marketers once considered Out-of-Home (OOH) advertising a top of funnel tactic leveraged to raise brand awareness. But today, it’s so much more than that. Host Justin Gray welcomes Matthew O’Connor, CEO of AdQuick, to talk about the rise of OOH advertising in the B2B world and how marketers can leverage it to boost their media mix. In this episode,…
Why Business to Human Marketing is Here to Stay: Interview with Luanne Tierney
Luanne Tierney | CMO of Betterworks
Runtime 45:00
Luanne Tierney is a marketing technology executive who has held senior marketing positions at Cisco, Juniper Networks and Proofpoint. Now, as CMO of Betterworks, she’s had to build her team remotely, re-strategize her department’s priorities during COVID-19 and navigate the rapidly changing landscape. In this Catalyst interview, Luanne shares advice on building a cohesive team of marketers, tactics to strengthen…
The Impact of COVID-19 on B2B: Interview with Craig Rosenberg and Eric Wittlake
Craig Rosenberg | Eric Wittlake | Analyst | Researcher
Runtime 53:01
On the inaugural episode of season three of the Catalyst Podcast, host Justin Gray welcomes Craig Rosenberg and Eric Wittlake (formerly of TOPO) to talk about what is top of mind for all of us: the ramifications on B2B from COVID-19. In this episode, Justin, Craig and Eric discuss the massive changes that we’ve seen over the last year, how…
The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady
Denise Broady | COO/CMO
Runtime 37:07
As the COO/CMO for WorkForce Software, Denise Broady‘s responsibilities reach far. She oversees the global marketing and communications organization, is also responsible for the end-to-end customer experience, including product strategy, product launch, customer operations, customer success, and global support, along with training and enablement. In this Catalyst interview, Denise shares how she’s navigated the B2B world for more than 20…
Aligning B2B Marketing and Revenue Teams: Interview with Heidi Bullock and Ted Purcell
Heidi Bullock and Ted Purcell | CMO & CRO at Tealium
Runtime 40:16
Heidi Bullock is the CMO at Tealium and has worked at some of the top marketing organizations on the planet, facilitating the transitions of company maturity and scale. Ted Purcell is Tealium’s CRO and has a track record in building modern revenue teams and GTM motions. In this Catalyst interview, they chat with Justin Gray about well aligned revenue teams…
Making Pivots in B2B During COVID-19: Interview with Megan Heuer
Megan Heuer | Principal at HeuerB2B
Runtime 33:01
Megan Heuer is a growth leader with more than 20 years experience in the B2B industry. As Principal of HeuerB2B, Megan creates measurable impact through emotionally intelligent leadership and is passionate about delivering growth through exceptional customer experiences. In this Catalyst interview, Megan shares why retention is a growth strategy, what customer relationship management looks like during COVID-19 and how…
