Branding

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March 25, 2020

America’s Most Popular Beers By State

America’s Top Searched Beer Brands by State It likely goes without saying, but beer is one of the most popular alcoholic beverages in the world, and people can spend a lot of their adult lives trying to find their preferred brand and type. Beer brands are in high competition with one another to be the most popular amongst their clientele,…

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February 19, 2020

A Guide to Brand Storytelling

The best brand stories help consumers to make meaningful connections with companies. Read on to found out the phases of successfully creating a brand story!

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December 4, 2019

Checklist: How to Create a Storytelling Culture

A Storytelling Checklist Stories sell. Stories also unite. In consumer marketing we see compelling stories all the time. From Apple’s iconic Super Bowl ad to Peloton’s unfortunate Christmas commercial, B2C marketers use stories seemingly instinctively. Meanwhile, B2B marketers talk in percentages and ambiguous terms. What can B2B marketers learn from this and how can we make storytelling a part of…

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April 5, 2019

Center of Excellence: The Tool of Great Marketing Teams

The Case for a Marketing Center of Excellence The case for a Marketing Center of Excellence (COE) starts with a special kind of marketer, a catalyst. That catalyst must be driven to achieve (and then communicate) uncommonly impressive marketing results. As the visionary behind an organization’s marketing COE, this catalyst marketer must diligently create comprehensive, detailed governance for marketing to…

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January 9, 2019

Modern Marketing Insights with Katie Martell

On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Katie Martell to the show. As the owner of her own consulting firm, Katie Martell On-Demand, it’d be easy to see Ms. Martell as “just another marketing consultant talking about marketing”, but within minutes, it’s obvious what makes Katie so different. An “unapologetic truth teller”, she holds up a…

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November 30, 2016

Why Co-Branding is a No-Brainer

If you’ve ever met somebody for lunch at the combination Pizza Hut and Taco Bell, you know that co-branding can get double the visibility for each company by pairing them together.

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