Marketers are focused on attracting, converting, and qualifying leads. Sales teams on the other hand, are all about quotas and conversion numbers. Because of this, the should-be overlap between the two becomes limited and sometimes non-existent. Disassociating measurable metrics from the concept of ultimate success leads to a more well-rounded view between sales and marketing.
Your CRM and marketing automation systems offer a ton of reporting capabilities. Bringing the systems together in a unified dashboard allows your team to generate true alignment around the one goal your entire company works toward–growing revenue.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.