Get instant access to & best practices from today's leading marketers
Uncover best practices we’ve curated by critical revenue tracks and key industry topics & trends
What You Need to Know About Intent Data to Get Started
ArticleThere are a lot of shiny toy objects in the world of B2B marketing, but intent data is not one of them. Intent data delivers greater visibility into people when they are actively looking to buy. And while this is undeniably enticing to organizations, there’s some confusion surrounding what it can do, how it can create greater efficiency in your…
Intent Data is Powerful, But It Only Works When You Do
ArticleIf you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…
What 2020 Taught Us About Futureproofing
ArticleThe B2B world has faced unprecedented disruption in 2020, the long term effects of which are still being sorted out. What we know for sure is that for some, the instability of the markets has proven catastrophic. For others, it’s been a painful, but possible, recovery. In fewer cases, there have been organizations able to not only push forward under…
Reimagining 21st Century Tech as Vintage Ads
ArticleAs long as businesses have existed, so too has marketing. And, as technology has expanded, we’ve grown from newsprint ads to online search ads, but the basic principles remain: eye-catching images paired with copy that people can relate to are the basis for a successful ad! At LeadMD, we’re marketing enthusiasts, and to understand where the industry is going, we…
Sales and Marketing Alignment: Critical to Achieve, Difficult to Measure
ArticleSurveying B2B professionals is one of the best ways to get a clear picture of what’s really going on in our industry –– and sometimes that means uncovering hard truths. Take sales and marketing alignment. Most people would say they’re pleased with the steps they’ve taken and think things are going better than ever. But a recent study by LeadMD…
How Marketing and Inside Sales Enablement Can Support Field Sales Teams
ArticleImagine being an outside or field sales rep when COVID-19 hit. The face time that helped you build relationships and close deals was suddenly out of the question, and overnight your sales strategy needed to drastically change. Prospects’ needs shifted to survival mode. And while more and more work had been conducted virtually in recent years, those channels were augmentations…
Create an Agile Team to Help Navigate Unexpected Change
ArticleIf there’s anything 2020 has taught us, it’s that things can change on a dime. For B2B organizations, it proved even the best laid plans can be upended overnight. But there’s at least one silver lining: now we know better. In order to weather storms, figuratively or literally, and continue our paths to success, we have to build a strong…
Get Paid to Watch the Best Business Movies Sweepstakes
ArticleGet Paid $1,000 to Watch Business Movies Update We received thousands of submissions and the competition to choose the best entrant was fierce, but we have made our decision! We are thrilled to announce that we have selected the winner of our Get Paid to Watch Business Movies Competition: Julian Vickers! Julian is a small business owner who loves the…
America’s Most Popular Beers By State
ArticleAmerica’s Top Searched Beer Brands by State It likely goes without saying, but beer is one of the most popular alcoholic beverages in the world, and people can spend a lot of their adult lives trying to find their preferred brand and type. Beer brands are in high competition with one another to be the most popular amongst their clientele,…
Hiring Guide: How to Hire a Start-Up CMO
ArticleHiring Tips Hiring for a position as critical as c-suite marketing can add stress to even the most experienced leaders. In this article, hosted on venture capital firm OpenView’s blog, Justin Gray provides his tips for hiring the best CMO. Click here to read the full article. Lessons Learned from Other CMOs One of the critical areas he encourages founders…
Marketing Reporting: Tips and Tricks from the Trenches
ArticleThe State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel interview with a seemingly easy question, “What’s the state of the union for measuring marketing’s impact?” That question in many other disciplines is a straight line, but, as any seasoned marketer knows, that’s not the case for our beloved discipline. Elle Woulfe from PathFactory had an…
5 Insanely Important Lessons from Top CMOs
ArticleThe Setup The premise of the article is really simple: What lessons have I learned recently from CMOs? When I began thinking about that question for this ClickZ article, I quickly came up with five CMOs that really left an impression on me. Once we finalized the article, we went out and asked each of them to pay-it-forward and talk…
Bad CMOs Say These 3 Things
ArticleThe Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it was the wild west. Back then, the lack of understanding around the technology made sense. We didn’t label CMOs as “bad CMOs” due to their misunderstanding of technology, because they…
MarTech Mishaps: How to Actually Get Value from Your MarTech Investment
ArticleModern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t seeing the return we were expecting.” We hear it all time. Perhaps you’ve even said something like it. Justin explains the issue in the following way: Marketing was going to…
Why Predictive Marketing Has a New Role in the Market
ArticleLinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following: Why have marketers felt let down by predictive vendors? How can marketers put a value (ROI) on data investments, given the fluffy nature of data acquisition and results? How can customer data shortcut…
Scottsdale Digital Marketing Firm Combats Talent Shortage with Hiring Accelerator
ArticleExcerpt of Original Publication by Hayley Ringle – Reporter, Phoenix Business Journal on Aug 24, 2018, 7:35am MST After earning her bachelor’s degree in design management from Arizona State University, Molly Moroney wasn’t sure what career path she wanted to pursue. The 21-year-old had an interest in marketing, so she decided to apply for Marketemy, LeadMD’s inaugural immersive, 12-week paid accelerator for digital marketers that launched in June. Moroney was…
Your First Day As CMO: 3 Strategic Steps To Take
ArticleSo you got your dream job: CMO of A Very Cool Brand. It’s your first day, and you can’t wait to make some really big things happen. But where do you even start? Here’s a hint: It all starts with strategy. Here are three ways to hit the ground running toward success. Get aligned on strategy. Don’t test out that…
Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit
ArticleFor marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI to senior leadership on their efforts. Those who can remain fearless through these challenges position their marketing teams to build a customer-obsessed brand that offers relevant and contextual experiences. At…
Marketer-Turned-Magician: How Future Business Intelligence Tools Will Spin Guesswork into Gold
ArticleMarketing isn’t much without data and if you trace back anything essential to the practice of influencing buyers you’ll, at the core, unveil a fundamental reliance on data — accurate data. Good luck segmenting a database, without data. Enjoy attempting to craft a message or design an ad, without data. Those converted ROI metrics and dreams of predictive campaign spend, you…
Stop Keeping Your True Passions Out of Your Day Job
ArticleSome mornings are easier than others when the alarm goes off…but it shouldn’t be hard because you hate your job. Sure, everyone has bad days, but we’ve also decided to buy into the concept that work-life balance is the goal. It’s not—or at least it shouldn’t be. For most people, work-life balance means the balance between the things we have…
ELEVATE YOUR PROCESSES, TECH & TALENT
Personalized Best Practice Hubs
Select one of the resource tracks below to dive in head first into critical content at each stage of your journey.
