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Being a CEO During an Economic Downturn, An Interview with Ann Marie Sastry
Podcast, VideoAnn Marie Sastry, CEO of Amesite, knows a thing or two about navigating an economic downturn. She was a professor of mechanical, biomedical and material science and engineering at the University of Michigan when her startup, Sakti3, was spun out of technology from the university during the 2008 recession. The company was later acquired by Dyson. Learn from her experience…
Steve Blank
Podcast, VideoSteve Blank, leader of the Lean Start-Up movement and 8-time founder shares his secret sauce for entrepreneurs looking to keep, grow or start business during a Pandemic and beyond. Subscribe to the Podcast to receive alerts as new episodes post. 3 Key Points: Relentlessness. If you’re going to be a start-up CEO, you need to go places others won’t. You…
3 Steps to Create and Operationalize a Target Account List
BlogIn the wake of COVID-19, most organizations were forced to revisit their target accounts. Even without a Pandemic, this exercise is something organizations should do at least annually. Know Your Audience Fundamentally, account-based marketing (ABM) is about understanding the traits of your best customers for the purpose of finding more like them. At the most basic level, for B2B marketers…
Sales Enablement Playbook: The Strategy and TechStack You Need to Support Your Inside Sales Team
BlogThings have changed. If your tried and true motions were to engage customers via events, in-person meetings and over soup to nuts meals or on the course, you likely no longer have your most reliable tools at your disposal. Now, more than ever, the focus should be on engaging customers digitally, in new ways, and provide even more value to…
Marketing to Buyers in Crisis: How to Position Your Brand When Buyers Buy Again
VideoWhen your buyer is in crisis, the savvy marketers and sellers instinctually know they must pivot. Yet everything you’ve known before might now be different, from your ideal customer to the messaging to reach them to the channels where you’ll find them. Where do you begin? What’s mission critical to address immediately? These questions were answered in a webinar with…
How To Make Your Website & Content SEO Friendly
BlogHow to Optimize Your Current Content Every time a person types a question into Google, the behind the scenes action that leads to millions of results is an opportunity for you to beat out your competitors. Effective Search Engine Optimization is centered around the strategic use of content to engage Google’s crawlers and present your company, product, or copy…
Key Strengths Every Modern Marketing Team Needs
BlogHave you ever wondered how to build a marketing team with the most potential for success? This loaded question can be answered in one word – strengths. Let me explain. Skills can be acquired, which means you can pretty much teach anyone (almost) anything. Do you need someone with Marketo experience on your team? Great! That’s easily teachable. There are plenty…
Marketing Toolkit: B2B Buyer Survey Results and Resources
EbookWhen your customers are in crisis mode, how do you create something that stands out?
Sellers Need Project Managers, Here’s Why
BlogIn my recent chat with one of our sellers, Josh Wagner opened the conversation by saying he loves project managers, because they’re good at all the things he’s not: planning, organization, meticulous details. (See more on how I got into Project Management and why I love it in our video here.) Beyond personality traits, sellers can benefit from the knowledge…
America’s Most Popular Beers By State
ArticleAmerica’s Top Searched Beer Brands by State It likely goes without saying, but beer is one of the most popular alcoholic beverages in the world, and people can spend a lot of their adult lives trying to find their preferred brand and type. Beer brands are in high competition with one another to be the most popular amongst their clientele,…
The Secret to Sales Enabled Marketing Campaigns: RACI
BlogHow often have you and your fellow marketers complained about the lack of sales help in your marketing efforts? From help to drive attendance at your events to the usage of your content and collateral, for marketing campaigns to be their most effective, sales participation is critical. Yet, too often marketers silo the strategy, planning and execution of their campaigns outside sales’…
The Presence of Imposter Syndrome in the Workplace
BlogFor many people, the word imposter is reserved for spy movies or crime novels where a character is pretending to be someone that they are not. However, in recent years, studies have shown that this concept hits much closer to home than most people might think. In fact, Imposter Syndrome is quickly becoming a topic of discussion for professionals all…
How to Budget for Effective Customer Visits
BlogSales cycles provide many opportunities to spend money invest. Every industry benefits from investing in the customer relationship (supported by our recent research), but we’ve found the stakes are highest in hypergrowth B2B SaaS companies. In this niche, funding is often the lifeblood of outpacing the competition and growth. If you aren’t investing in your customers, investors won’t invest in…
A Guide to Brand Storytelling
BlogThe best brand stories help consumers to make meaningful connections with companies. Read on to found out the phases of successfully creating a brand story!
Improve Lead Routing Through Sales and Marketing Alignment
BlogLead routing continues to be a struggle for the majority of B2B organizations. In its State of Lead Management report, LeanData found, “More than 57 percent of respondents expressed doubts that their lead workflow allows them to create an ideal customer experience. In other words, they’re finding it a challenge to make sure the right person at their company is…
Conduct the Perfect Customer Visit: Before, During and After Tactics
BlogCustomers are the lifeblood of any organization. While we all think this, sometimes it remains there: a nice thought. Do your customers feel like they are at the core of all you do? Is your team aligned around them and their needs? When was the last time you actually visited them onsite? If you’re like many business leaders, you might…
Content Marketing Across Your Customer Journey
BlogYour content is your funnel tour guide. As our Chief Strategy Officer, JT Bricker, said in his post last week, your customer journey will improve when you enable your employees to engage with your buyers at every stage of their journey with you. That means your content meets your prospects at the starting point with brand introductions. It aims to…
Improve Your Customer Journey Through Sales Alignment and Enablement
BlogAre you working inside out? Weird question, I know, but stay with me. Many people approach their sales, marketing and customer success processes in an inside out manner. They start with themselves, their brand and their product as the center and then project that onto the customer and their journey. But brands that aim to delight customers work from the…
How to Build Your Sales Enablement Strategy
BlogSharp sales and marketing leaders understand a simple truth: without strong strategic direction, their departments will flounder. Action without focus is usually wasted motion. Even when sales and marketing strategies are well defined, we still see a gap left in sales enablement. The risk in ignoring sales enablement strategy will be seen as it will impact the overall success of…
The Best Business Advice from Entrepreneurs, Marketers and Thinkers in 2019
BlogWho wants to read, listen, or watch almost eight hours worth of content about entrepreneurship, marketing, and idea-sharing? Well, a few hundred folks in 2019 … but if you’re looking to start your year with all the best business advice in the quickest way possible, this blog is for you. We’ve compiled the best of our interviews with entrepreneurs, start-up marketers…
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