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An interview with Carilu Dietrich on the state of B2B in 2021
Podcast, VideoIf predicting the future were as easy as looking into a crystal ball, we’d all be billionaires. So as we round out Season 3 of the Catalyst Podcast, we do the next best thing: invite Carilu Dietrich to the podcast. Carilu is a strategic advisor to high growth tech companies, with experience across the board as a marketing executive at…
How To Choose The Right B2B Marketing Technology For Your Company
Blog, Thought LeadershipWe’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on their MarTech stack investments over the past five years, I don’t hear IBM as the gold standard. Instead, I hear, “We’re a Salesforce shop. Salesforce acquired Pardot, so it must have better integration and be the better long-term solution.” After helping dozens…
How COVID-19 inspired an entrepreneur to build Helping Hands Community: Interview with Jeff Miller
Podcast, VideoJeff Miller spent the last 10 years of his career at the intersection of technology and transportation, once as a founding CEO, once as an executive at Uber and more recently as an investor and advisor to venture and private equity backed companies. But like everyone else, he found himself at a crossroads in the spring of 2020 when COVID-19…
Marketing Automation Platform Comparison Rubric
BlogI was on a webinar hosted by a competitor recently on the topic of choosing the right marketing automation platform (MAP) for your business. The first question they said they asked people was, “What are your requirements?” That seemed to me a little bit like asking my daughter, who speaks about eight words to diagnose why her nose is running…
What Do Hybrid Events Mean for Marketers: Interview with Michael Balyasny
Podcast, VideoMichael Balyasny is the founder and chief visionary behind Attendify, a software that bridges the gap between digital marketing and event marketing. As a product and design-driven entrepreneur, Michael is recognized as an expert in event technology, an industry that’s grown to well over $30 billion dollars. In this episode, Michael joined LeadMD CEO Justin Gray to discuss how the…
Marketo vs. Eloqua – A No BS Breakdown of Features and Benefits
VideoYou sitting down? Okay, good. LeadMD’s Andrea Lechner-Becker is here to share an uncontroversial opinion: Marketo is better than Eloqua. Don’t worry – there’s proof to back it up. In this episode of The Tea, enjoy an anti-jargony, head-to-head breakdown between Marketo and Eloqua. Andrea covers what’s the same, what’s different, implementation, ease of use, campaigning, pricing and much more….
Why Revenue Operations (RevOps) will Eventually be Replaced
BlogWe’ve all heard the stat that less than 1% of leads turn into revenue generating customers; in fact, it was the marketing stat heard around the world when Forrester Research released it. But since gaining that industry insight, what has anyone done about it? In response, I’ve seen businesses continue adding operational layers to their organizations, investing in more technology…
How to Shift Ahead Through Change: Interview with Allen Adamson
Podcast, VideoA noted industry expert in all disciplines of branding, Allen Adamson has worked with consumer and corporate businesses in industries spanning technology, healthcare, financial services, and packaged goods, to name a few. He’s the co-founder of Metaforce – a marketing and product consultancy – and is the author of Shift Ahead, a book on how organizations stay relevant. In this…
What You Need to Know About Intent Data to Get Started
ArticleThere are a lot of shiny toy objects in the world of B2B marketing, but intent data is not one of them. Intent data delivers greater visibility into people when they are actively looking to buy. And while this is undeniably enticing to organizations, there’s some confusion surrounding what it can do, how it can create greater efficiency in your…
Personalized Video is Changing the Future of B2B Sales: Interview with Tyler Lessard
Podcast, VideoIn the spring of 2020, when the world shifted to remote working, organizations from every vertical turned to video as a means to connect and share messages in lieu of in-person meetings. For the B2B sector, video became a lifeline to prospective buyers and customers. So it should come as no surprise that Vidyard, a leading video platform for marketing…
How to Get a Consulting Project Through Procurement
BlogIf you’ve landed on this page, you’re likely trying to a consulting agreement through procurement, or a LeadMD person sent you here for our own deal (that’s part of our strategy to create content that helps buyers throughout their journey with us!). Consultancies help clients increase revenue and help set your company and team on the right strategic course and…
How Workplaces are Evolving for the Better: Interview with Chris French
Podcast, VideoToday’s episode of the Catalyst Podcast centers on the modern workplace and how quickly it has shifted in the wake of 2020 and COVID-19. In this episode, host Justin Gray welcomes Chris French. As EVP of Customer Strategy at Workhuman – the fastest growing social recognition and performance management platform – Chris shares how corporate cultures of some of the…
The Rise of Out-of-Home Advertising in B2B Marketing: Interview with Matthew O’Connor
Podcast, VideoB2B marketers once considered Out-of-Home (OOH) advertising a top of funnel tactic leveraged to raise brand awareness. But today, it’s so much more than that. Host Justin Gray welcomes Matthew O’Connor, CEO of AdQuick, to talk about the rise of OOH advertising in the B2B world and how marketers can leverage it to boost their media mix. In this episode,…
Why Business to Human Marketing is Here to Stay: Interview with Luanne Tierney
Podcast, VideoLuanne Tierney is a marketing technology executive who has held senior marketing positions at Cisco, Juniper Networks and Proofpoint. Now, as CMO of Betterworks, she’s had to build her team remotely, re-strategize her department’s priorities during COVID-19 and navigate the rapidly changing landscape. In this Catalyst interview, Luanne shares advice on building a cohesive team of marketers, tactics to strengthen…
The Impact of COVID-19 on B2B: Interview with Craig Rosenberg and Eric Wittlake
Podcast, VideoOn the inaugural episode of season three of the Catalyst Podcast, host Justin Gray welcomes Craig Rosenberg and Eric Wittlake (formerly of TOPO) to talk about what is top of mind for all of us: the ramifications on B2B from COVID-19. In this episode, Justin, Craig and Eric discuss the massive changes that we’ve seen over the last year, how…
How Our Informed Delivery Makes Digital Transformation a Reality
BlogWhen buying behavior began to change and become more digitally enabled, digital and marketing transformation became a mantra for businesses in all industries. But despite the digital shift and waves of technology spawned to support it, companies are still struggling to achieve the elusive finish line for true transformation. If you think it’s a technology problem, you’re not alone. But…
Hubspot vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Hubspot and Marketo.
What you need to know about Bizible
VideoB2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…
Intent Data is Powerful, But It Only Works When You Do
ArticleIf you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…
Why B2B Marketers Should Return to the Basics in 2021
PodcastNone of us have a crystal ball to see into the future, but decades in the business gives LeadMD CEO Justin Gray unique insights into how the new year may unfold in the wake of COVID-19. And according to Justin, a successful 2021 will hinge on returning to the fundamentals. In a recent episode of The Summit Podcast, host Kyle…
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