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Marketing Automation Platform Comparison Rubric
BlogI was on a webinar hosted by a competitor recently on the topic of choosing the right marketing automation platform (MAP) for your business. The first question they said they asked people was, “What are your requirements?” That seemed to me a little bit like asking my daughter, who speaks about eight words to diagnose why her nose is running…
What You Need to Know About Intent Data to Get Started
ArticleThere are a lot of shiny toy objects in the world of B2B marketing, but intent data is not one of them. Intent data delivers greater visibility into people when they are actively looking to buy. And while this is undeniably enticing to organizations, there’s some confusion surrounding what it can do, how it can create greater efficiency in your…
Personalized Video is Changing the Future of B2B Sales: Interview with Tyler Lessard
Podcast, VideoIn the spring of 2020, when the world shifted to remote working, organizations from every vertical turned to video as a means to connect and share messages in lieu of in-person meetings. For the B2B sector, video became a lifeline to prospective buyers and customers. So it should come as no surprise that Vidyard, a leading video platform for marketing…
How Workplaces are Evolving for the Better: Interview with Chris French
Podcast, VideoToday’s episode of the Catalyst Podcast centers on the modern workplace and how quickly it has shifted in the wake of 2020 and COVID-19. In this episode, host Justin Gray welcomes Chris French. As EVP of Customer Strategy at Workhuman – the fastest growing social recognition and performance management platform – Chris shares how corporate cultures of some of the…
The Rise of Out-of-Home Advertising in B2B Marketing: Interview with Matthew O’Connor
Podcast, VideoB2B marketers once considered Out-of-Home (OOH) advertising a top of funnel tactic leveraged to raise brand awareness. But today, it’s so much more than that. Host Justin Gray welcomes Matthew O’Connor, CEO of AdQuick, to talk about the rise of OOH advertising in the B2B world and how marketers can leverage it to boost their media mix. In this episode,…
Why Business to Human Marketing is Here to Stay: Interview with Luanne Tierney
Podcast, VideoLuanne Tierney is a marketing technology executive who has held senior marketing positions at Cisco, Juniper Networks and Proofpoint. Now, as CMO of Betterworks, she’s had to build her team remotely, re-strategize her department’s priorities during COVID-19 and navigate the rapidly changing landscape. In this Catalyst interview, Luanne shares advice on building a cohesive team of marketers, tactics to strengthen…
The Impact of COVID-19 on B2B: Interview with Craig Rosenberg and Eric Wittlake
Podcast, VideoOn the inaugural episode of season three of the Catalyst Podcast, host Justin Gray welcomes Craig Rosenberg and Eric Wittlake (formerly of TOPO) to talk about what is top of mind for all of us: the ramifications on B2B from COVID-19. In this episode, Justin, Craig and Eric discuss the massive changes that we’ve seen over the last year, how…
How Our Informed Delivery Makes Digital Transformation a Reality
BlogWhen buying behavior began to change and become more digitally enabled, digital and marketing transformation became a mantra for businesses in all industries. But despite the digital shift and waves of technology spawned to support it, companies are still struggling to achieve the elusive finish line for true transformation. If you think it’s a technology problem, you’re not alone. But…
Hubspot vs. Marketo: What are the differences and benefits for marketers?
Infographic, MarTech Product SheetsMarketing automation is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates the key difference between Hubspot and Marketo.
What you need to know about Bizible
VideoB2B marketing and sales execs have countless tools to choose from for their tech stack, so it can be hard to know the right decisions to make. This begs the question: which solutions are worth their salt and which deserve a pass? More often than not, it’s not the quality of the tool that makes or breaks an investment ––…
Intent Data is Powerful, But It Only Works When You Do
ArticleIf you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…
Why B2B Marketers Should Return to the Basics in 2021
PodcastNone of us have a crystal ball to see into the future, but decades in the business gives LeadMD CEO Justin Gray unique insights into how the new year may unfold in the wake of COVID-19. And according to Justin, a successful 2021 will hinge on returning to the fundamentals. In a recent episode of The Summit Podcast, host Kyle…
LeadMD’s Marketing Technology Maturity Curve
Infographic, SlideshareChoosing the Right Marketing TechStack The expansion of marketing technology is well-documented. MarTech has gone from a few choice tools to thousands of tools giving marketers the power to control everything from website optimization to email segmentation to data manipulation on customer records. Some of these tools boast all-in-one platforms that do an okay job at the majority of needs….
What is Intent Data: Crystal Ball or Hoax?
VideoB2B marketers are a seasoned but skeptical bunch, having been lured by shiny objects in the past and hesitant to fall prey to short-lived trends again. So as intent data continues to gain traction, it gives way to the question: is it a crystal ball or a hoax? In this webinar, LeadMD’s Andrea Lechner-Becker (CMO) and Kirsten Markson (Go-To-Market Practice…
What 2020 Taught Us About Futureproofing
ArticleThe B2B world has faced unprecedented disruption in 2020, the long term effects of which are still being sorted out. What we know for sure is that for some, the instability of the markets has proven catastrophic. For others, it’s been a painful, but possible, recovery. In fewer cases, there have been organizations able to not only push forward under…
How to Build Your Marketing Budget for the First Time or the 100th
BlogOf all the courses missing from a modern marketing curriculum, the absence of a Marketing Budgets 101 course is the one we’re addressing today. Most marketers learn how to manage their budget from a few select sources: their boss, peers, vendors or trial and error. My aim with this blog is to provide the basics for first-time budget managers and…
Migrating Marketing Automation Platforms: A Step-By-Step Migration Guide
BlogDon’t believe the “6 Steps” type articles for this topic. Marketing Automation Platform (MAP) migration is a lot of work – and investment – and it’s incredibly custom to your business. Aside from the cost of the software itself, your biggest investment will be the time it takes to make decisions and rebuild. We’ve helped hundreds of companies through this…
Raising a Digital Glass of Bubbly to our Clients and Employees
Customer ResultsWe’ve had the privilege of working with incredible clients and employees over our decade in business. From CEOs and CMOs to email marketing coordinators and analysts and everyone in between, we’ve seen these teams achieve the loftiest of goals. Yet, in 2020 small wins seem enormous and big wins take on a whole new meaning. That’s why we’re especially excited…
Reimagining 21st Century Tech as Vintage Ads
ArticleAs long as businesses have existed, so too has marketing. And, as technology has expanded, we’ve grown from newsprint ads to online search ads, but the basic principles remain: eye-catching images paired with copy that people can relate to are the basis for a successful ad! At LeadMD, we’re marketing enthusiasts, and to understand where the industry is going, we…
4 Fixes Most B2B Newsletters Need to See Better Results
BlogB2B newsletters are terrible; you know it. As a journalist and editor who fell into brand strategy and never left, I’ve been working with a half dozen clients on newsletter strategies in Q3. I hear a lot of the same justifications for BNB: Bad Newsletter Behavior. You’re likely doing the same things without even realizing it. Read on and I’ll…
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